Visitor Self-Report Behavior Mapping as a Tool for Recording Exhibition Circulation

Rainbolt, Gretchen Nurse; Benfield, Jacob A.; Loomis, Ross J.

doi:10.1080/10645578.2012.715035

Cited by 12 publications

(6 citation statements)

References 9 publications

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“…Many studies have attempted to determine the relationship between service quality and customer satisfaction, showing service quality is an antecedent of customer satisfaction (Ruyter & Wetzels, 2000;Brady & Robertson, 2001;Sureshchandar, Rajendran, & Anantharaman, 2002;Wang & Shieh, 2006). Despite the growing competition in the exhibition industry, however, hardly any empirical research on the causal relationship between exhibition service quality and exhibitor satisfaction can be found (M. Lee, Yeung, & Dewald, 2010;Rainbolt et al, 2012;P. Wan & Siu 2012).…”

Section: Exhibitor Satisfactionmentioning

confidence: 96%

“…While some exhibitors choose designated locations to set up booths, others may not be satisfied with the booth arrangements (Rainbolt et al, 2012). Booth location affects walking patterns, which in turn affects the number of visitors and interactions (Jung, 2005).…”

Section: Literature Reviewmentioning

confidence: 99%

“…In particular, exhibitions allow exhibiting firms (hereafter "exhibitors") to use all available marketing communication tools simultaneously to promote their products. With proper planning and execution of activities at exhibitions, exhibitors can effectively deliver their messages to representatives of existing and potential customers and greatly enhance their corporate image in a relatively short time (Rainbolt, Benfield, & Loomis, 2012;Sashi & Perretty, 1992). An exhibition is not only an effective communication tool, but also a cost effective means of marketing and promotion.…”

Section: Introductionmentioning

confidence: 99%

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The Effects of Exhibition Service Quality on Exhibitor Satisfaction and Behavioral Intentions

Lee

Joo

2014

Journal of Hospitality Marketing & Management

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This empirical study explored the determinants of exhibition service quality that affect exhibitor satisfaction and behavioral intentions. Four dimensions of exhibition service quality were delineated from the literature. Those exhibition service factors were then included in a structural equation framework to explicate causal relationships between exhibition service quality and exhibitor satisfaction and behavioral intentions. A total of 350 usable responses were collected from exhibitors attending various exhibitions in Hong Kong. The collected data were analyzed using confirmatory factor analysis and structural equation modeling. The findings indicate that three of the four exhibition service quality factors significantly affect exhibitor satisfaction, and exhibitor satisfaction then leads to exhibitors' behavioral intentions. Detailed findings and implications are discussed.

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Section: Exhibitor Satisfactionmentioning

confidence: 96%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The Effects of Exhibition Service Quality on Exhibitor Satisfaction and Behavioral Intentions

Lee

Joo

2014

Journal of Hospitality Marketing & Management

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“…Exhibition allows exhibitors to reach target market with a diverse interest in the products exhibited (Lee, Lee and Joo, 2015). Appropriate planning and execution of exhibition will ensure the exhibitors' message will be effectively delivered to potential customers and improve business image in relatively short time (Rainbolt, Benfield and Loomis, 2012). Consequently, for the continued growth of exhibition industry in Malaysia, it is crucial for event organizer to identify the expectations and perception of attendees on the service quality.…”

Section: Introductionmentioning

confidence: 99%

The Impacts of Perceived Service Quality on Attendees’ Satisfaction

Ramli¹,

Ghani²,

Mamor³

et al. 2018

IJARBSS

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Background: customer's satisfaction for the success of an exhibition. It is crucial for exhibitors to recognize the attendee's perspectives towards the service quality to improve the deliverance of an exhibition performance. Objective: The aim of this study is to examine the relationship between attendees' perceptions and the satisfaction in attending exhibitions in Malaysia. Results: The results show that there is a significant relationship between service quality and attendee's satisfaction. Conclusion:The results indicate that two of the five service quality dimensions have positive impact on attendees' satisfaction. This finding therefore will help event organizers in improving the service quality and performance of an exhibition.

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“…More broadly, ISE project or programme specific evaluations have provided data to inform numerous context-specific studies [see for example, Moussouri and Roussos, 2013;Storksdieck, Haley-Goldman and Jones, 2002]. Evaluations can also contribute to important methodological developments in ISE research [see for example, Nurse Rainbolt, Benfield and Loomis, 2012].…”

Section: The Role Of Evaluation In Physics and Ise Programmesmentioning

confidence: 99%

Highlighting the wider relevance of science centre evaluations: a reflection on the evaluation of a physics engagement programme

King

Dawson

Leyva³

2015

JCOM

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This paper reflects on the evaluation of and findings from a nationwide programme of physics engagement activities hosted by 10 science centres across the UK. We discuss our findings indicating the affordances of the programme with reference to the wider literature in order to draw out elements of the project that may be useful for other science learning and engagement initiatives. In particular, we discuss findings that relate to contemporary research and policy interests around the engagement of girls in science, the key ages at which young people's views may best be influenced, the importance of explicating the nature of 'real-world' content and careers, and the value of collaborative partnerships. AbstractPublic engagement with science and technology; Science centres and museums; Informal learning

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Visitor Self-Report Behavior Mapping as a Tool for Recording Exhibition Circulation

Cited by 12 publications

References 9 publications

The Effects of Exhibition Service Quality on Exhibitor Satisfaction and Behavioral Intentions

The Effects of Exhibition Service Quality on Exhibitor Satisfaction and Behavioral Intentions

The Impacts of Perceived Service Quality on Attendees’ Satisfaction

Highlighting the wider relevance of science centre evaluations: a reflection on the evaluation of a physics engagement programme

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