Visual Aspects of Intercultural Technical Communication: A Cognitive Scientific and Semiotic Point of View

Risku, Hanna; Pircher, Richard

doi:10.7202/017980ar

Cited by 10 publications

(7 citation statements)

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“…Smith, 2008). Besides advertising, a range of other genres have been treated from the perspective of multimodality, including illustrated fiction (Oittinen, 2003(Oittinen, , 2008Alvstad, 2008;Pereira, 2008), experimental literature (Gibbons, 2012), film (Baumgarten, 2008) and technical documentation (Risku and Pircher, 2008). These applications demonstrate how visual (and, in some contexts, aural) information interacts with the verbal text to create an intersemiotic fabric of signs in a holistic meaning-making process that engages different sensory dimensions simultaneously.…”

Section: Translation and Multimodalitymentioning

confidence: 99%

Performing multimodality: literary translation, intersemioticity and technology

Lee

2013

Perspectives

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Based on literary projects ranging from cyber-literature to art installations combining design and poetry, this paper conceptualizes translation as a kind of biliterate performance that forms part of a more holistic literary communication. The paper identifies three cases that illustrate different modes of engagement among the written word, translation-as-performance, technology and our sense modalities. It proposes a multimodal perspective on translation and a translational perspective on multimodal expression in this digital age. Thus understood, translation is no longer rooted to the word, which is usually (though by no means always) the origin from where a source text emanates but not necessarily where the target text locates itself. Translation does not just 'carry across' meaning in its etymological sense, but partakes in the making of meaning in literary production, either centrally or peripherally. A technologically-mediated sense of translation that traverses the boundaries of not just two languages but also two or more media opens up the potentialities of different ways of communicating literary meaning. Thinking about translation in this way is profitable for negotiating meaning, in both its abstract construction and material form, in an age of communication where our sensory perceptions are more engaged in discursive practices than ever before.

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Section: Translation and Multimodalitymentioning

confidence: 99%

Performing multimodality: literary translation, intersemioticity and technology

Lee

2013

Perspectives

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“…An additional advantage of the use of pictures is that they may facilitate intercultural and cross-cultural communication (Winn, 2014). Well-chosen visuals may help to relieve the burden of time-consuming and costly translation, which has become an important aspect of technical communication in a globalized world (Maylath, 2013; Risku & Pircher, 2008).…”

Section: Introductionmentioning

confidence: 99%

Getting the Picture: A Cross-Cultural Comparison of Chinese and Western Users’ Preferences for Image Types in Manuals for Household Appliances

Jong

Karreman

2020

Journal of Technical Writing and Communication

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Research shows that Western and Chinese user instructions use visuals differently. Two basic tendencies may be discerned: Chinese manuals place more emphasis on visuals and their selection of visuals is less strictly confined to usability related functionality. This study investigates whether such cultural differences correspond to user preferences. Three hypotheses were tested: (a) Chinese users value pictures more than Western users; (b) Chinese users appreciate diverting, cartoon-like pictures more than Western users; and (c) Western users appreciate strictly instrumental pictures more than Chinese users. To test these hypotheses, a quasi-experiment (N ¼ 158) was conducted with cultural background as independent variable and appreciation for pictures as dependent variable. All participants rated 15 pictures, which were presented in the context of user instructions. All three hypotheses were confirmed. Cultural differences regarding the use of visuals should therefore be taken into account when localizing Western manuals for the Chinese market, or vice versa.

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“…If we organize translation projects that would enable students to collaborate with these subject specialists, it would also be possible to achieve "maximum effect in autonomous learning and responsibilization" (Lee-Jahnke 2005: 362). This team spirit is highlighted by Risku and Pircher (2008), who propose that, at least in intercultural technical communication, translators and technical communicators could provide valuable support in the production of technical multimodal texts.…”

Section: Bringing Subject Specialists Into the Translation Classroommentioning

confidence: 99%

“…This view is also shared by Cosculluela (2003: 116), who states that TS "cannot be studied in a satisfactory manner from the point of view of linguistics alone." Similarly, Risku and Pircher (2008) argue that graphic design is an issue to be taken into account in translation.…”

Section: New Challenges For Translation Studiesmentioning

confidence: 99%

“…Torresi (2008: 64) points out that "[translation] training tends to focus on the verbal dimensions of the text that are relevant for the science of linguistics, treating as incidental, if at all, any non-verbal elements." Moreover, Risku and Pircher (2008) propose translation training courses that would make future translators more aware of the importance of non-verbal elements.…”

Section: A Multimodal Approach To Translation Trainingmentioning

confidence: 99%

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The Visual Aspect of Translation Training in Multimodal Texts

Damaskinidis

2016

meta

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Ce document est protégé par la loi sur le droit d'auteur. L'utilisation des services d'Érudit (y compris la reproduction) est assujettie à sa politique d'utilisation que vous pouvez consulter en ligne.https://apropos.erudit.org/fr/usagers/politique-dutilisation/ Cet article est diffusé et préservé par Érudit.Érudit est un consortium interuniversitaire sans but lucratif composé de l'Université de Montréal, l'Université Laval et l'Université du Québec à Montréal. Il a pour mission la promotion et la valorisation de la recherche. Résumé de l'article Cet article explore la question de la formation en traduction dans des contextes multimodaux. Le texte multimodal est un canevas sémiotique complexe sur lequel interagissent de manière complexe divers systèmes de signification (mots, images, couleur, mise en page, etc.) afin de produire un sens cohérent. Ces interactions affectent la compréhension des textes multimodaux par les étudiants en traduction. Partant, leur formation doit également être orientée vers le visuel afin de leur permettre d'améliorer leur efficacité lorsqu'ils traitent ce type de textes. L'article est en premier lieu (mais pas exclusivement) centré sur le texte multimodal imprimé et examine la manière dont les divers aspects des éléments sémiotiques visuels en affectent l'enseignement de la traduction dans une autre langue. Un de ces aspects est celui des nouveaux défis que pose le visuel dans le domaine des études de traduction. Un deuxième aspect se réfère aux implications visuelles pour les formateurs et les étudiants en traduction. Un troisième aspect concerne le contexte multimodal plus large dans lequel ces derniers se trouvent et qui implique l'approche multimodale nécessaire dans la formation en traduction, le développement de la sensibilisation aux textes multimodaux et un certain nombre d'autres points tels que la créativité des étudiants et le rôle du spécialiste dans la classe de traduction. Enfin, des suggestions sont formulées concernant le développement ultérieur de domaines d'enseignement axés sur l'aspect visuel du texte multimodal. Meta LXI, 2, 2016 The Visual Aspect of Translation Training in Multimodal Texts george damaskinidisAristotle University of Thessaloniki, Thessaloniki, Greece damaskinidis@hotmail.com RÉSUMÉCet article explore la question de la formation en traduction dans des contextes multimodaux. Le texte multimodal est un canevas sémiotique complexe sur lequel interagissent de manière complexe divers systèmes de signification (mots, images, couleur, mise en page, etc.) afin de produire un sens cohérent. Ces interactions affectent la compréhension des textes multimodaux par les étudiants en traduction. Partant, leur formation doit également être orientée vers le visuel afin de leur permettre d'améliorer leur efficacité lorsqu'ils traitent ce type de textes. L'article est en premier lieu (mais pas exclusivement) centré sur le texte multimodal imprimé et examine la manière dont les divers aspects des éléments sémiotiques visuels en affectent l'enseignement de la traductio...

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Visual Aspects of Intercultural Technical Communication: A Cognitive Scientific and Semiotic Point of View

Cited by 10 publications

References 5 publications

Performing multimodality: literary translation, intersemioticity and technology

Performing multimodality: literary translation, intersemioticity and technology

Getting the Picture: A Cross-Cultural Comparison of Chinese and Western Users’ Preferences for Image Types in Manuals for Household Appliances

The Visual Aspect of Translation Training in Multimodal Texts

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