Visual Evaluation of Regional Tourism Attractiveness Based On Transportation: a GIS Quantitative Analysis Method

Abstract

The research in evaluating regional transportation tourism attractiveness has mainly based on qualitative or semi-quantitative analysis, and it has not been achieved quantitative and visual evaluation. The quantitative evaluation method of regional tourism attractiveness was established by employing the analytic hierarchy process and Delphi method in this paper. Moreover, the evaluation of tourism attractiveness was divided into four factors: natural condition index, tourism condition index, transportation condition index, and social economy index. The index weight was obtained by the judgment matrixes, and the weighted overlay analysis method using ArcGIS was adapted to study the coordinated development of tourism transportation. The results show that it was scientific and feasible to make a quantitative and visual tourism attractiveness evaluation based on the four aspects of natural condition, tourism condition, transportation condition, and social economy through the verification of a case study of the Great Jiuzhai Ring Tourist Area. The research revealed that the transportation system and the tourism system interacted with each other and had an excellent positive feedback mechanism, which could further promote the integrated development of transportation and tourism, and play theoretical and methodological guiding significance on regional tourism transportation network planning based on tourism resources.