“…As the image spread through social media (primarily Twitter) hours after its original publication on a Turkish news site, about 17% of the shared images from the news event appropriated the iconic image in cartoons, memes, and other formats (Vis & Goriunova, 2015). Photojournalistic icons get their multiple lives online when they become Internet memes: images that share common elements of content, form, and stance and use the original image as a template to create new meaning (Hristova, 2013(Hristova, , 2014Milner, 2013;Shifman, 2014aShifman, , 2014b. These images can serve as "memetic photos" (Shifman, 2014b, p. 89), images that invite memetic creativity for a variety of reasons: They may display a visual incongruence that begs for resolution or repetition in other contexts, they may freeze an unfinished action or a tense moment that provokes creative responses, or they may display an absurd situation or a funny facial expression that gets reappropriated in other compositions that already have existing content (Shifman, 2014a(Shifman, , 2014b.…”