Visualizations memorability through visual attention and image features

Lahrache, Souad; Ouazzani, Rajae El; Qadi, Abderrahim El

doi:10.1016/j.procs.2018.01.129

Cited by 3 publications

(2 citation statements)

References 6 publications

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“…Prior research has also focused on defining and measuring higher-level concepts in visualization; examples include creative data representations, visual enhancements, and their impact on users' performance and behavior (Bateman et al, 2010;Borkin et al, 2013;Bylinskii et al, 2017;Haroz et al, 2015;Lahrache et al, 2018;Ruchikachorn and Mueller, 2015;Zacks et al, 1998). We draw on the results and methodologies of several of these studies as the basis for the main questions explored in this paper, namely whether particular styles of design enhancements might influence a persons' ability to remember details of a chart.…”

Section: Design Enhancement Infographics and Memorabilitymentioning

confidence: 99%

Memorability of Enhanced Informational Graphics

Pena

Ragan

Harrison

2020

IJSW

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Design enhancements are often added to charts, signage, and infographics to help garner attention or communicate a message. Though it is argued that they may also detract user’s focus on the underlying information, prior studies have contributed evidence that visual design enhancements and even simple decorations can improve memory of visual displays. However, there is limited empirical knowledge about how the type of aesthetic enhancements infuences memory, and what informational and data elements are remembered from a visualization. We conducted a user study testing chart types (line, pie, and bar), the presence of color, and whether added enhancements were contextually related to the data topic presented in each chart. We found that enhancements relevant to the data helped in the recall of title and thematic elements, but enhancements did not signifcantly affect recall of specifc data values. This suggests that using relevant enhancements can have a positive effect on memorability of some chart content, but only if the design styles are chosen well to match the information topic. Recall of chart topics for unrelated embellishments was worse than plain, un-enhanced charts, which suggests that visual enhancement can distract or interfere with memorability if the viewer does not understand a meaningful connection between informational topic and design modifcations.

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Section: Design Enhancement Infographics and Memorabilitymentioning

confidence: 99%

Memorability of Enhanced Informational Graphics

Pena

Ragan

Harrison

2020

IJSW

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“…Apart from reading studies (see Rayner, 2009 for a review), eye-tracking has been increasingly implicated in behavioral experiments including choice tasks (e.g., Orquin and Mueller Loose, 2013;Krajbich, 2018; for reviews), data visualization and perception of various displays (e.g., Bylinskii et al, 2015;Lahrache et al, 2018), as well as speech perception and comprehension (e.g., Tanenhaus and Trueswell, 2006). The latter area of research, and most relevant to the current study, is associated with what is known as the Visual World Paradigm (VWP), where "on each trial the participants hear an utterance while looking at an experimental display.…”

Section: Arabic Script Ipamentioning

confidence: 99%

What the Eyes Hear: An Eye-Tracking Study on Phonological Awareness in Emirati Arabic

et al. 2020

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Phonological awareness is the ability to perceive and manipulate the sounds of spoken words. It is considered a good predictor of reading and spelling abilities. In the current study, we used an eye-tracking procedure to measure fixation differences while adults completed three conditions of phonological awareness in Emirati Arabic (EA): (1) explicit instructions for onset consonant matching (OCM), (2) implicit instructions for segmentation of initial consonant (SIC), and (3) rhyme matching (RM). We hypothesized that fixation indices would vary according to the experimental conditions. We expected explicit instructions to facilitate task performance. Thus, eye movements should reflect more efficient fixation patterns in the explicit OCM condition in comparison to the implicit SIC condition. Moreover, since Arabic is consonant-based, we hypothesized that participants would perform better in the consonant conditions (i.e., OCM and SIC) than in the rhyme condition (i.e., RM). Finally, we expected that providing feedback during practice trials would facilitate participants' performance overall. Response accuracy, expressed as a percentage of correct responses, was recorded alongside eye movement data. Results show that performance was significantly compromised in the RM condition, where targets received more fixations of longer average duration, and significantly longer gaze durations in comparison to the OCM and SIC conditions. Response accuracy was also significantly lower in the RM condition. Our results indicate that eye-tracking can be used as a tool to test phonological awareness skills and shows differences in performance between tasks containing a vowel or consonant manipulation.

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An eye-tracking study of phonological awareness in Emirati Arabic

Marquis

Kaabi

Leung

et al. 2021

Studies in Arabic Linguistics

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This paper studies phonological awareness in Emirati Arabic by tracking eye movements. Thirty-eight Arabic participants, divided into feedback and no feedback groups, were evaluated on three phonological conditions: (1) explicit instructions for onset consonant matching, (2) implicit instructions for segmentation of initial consonant, and (3) rhyme matching. We hypothesized that (1) fixations would differ according to the phonological conditions, (2) subjects would perform better on explicit instructions compared to implicit instructions, (3) subjects would perform better in the two consonant conditions compared to the rhyme condition, and (4) feedback would improve performance. The experiment shows that accuracy on the consonant conditions was higher than in the rhyme condition. Fixation patterns differed between the consonant conditions and the rhyme condition, and this effect was dependent on the administration of feedback, suggesting that eye tracking can be used to evaluate phonological awareness in Emirati Arabic.

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Visualizations memorability through visual attention and image features

Cited by 3 publications

References 6 publications

Memorability of Enhanced Informational Graphics

Memorability of Enhanced Informational Graphics

What the Eyes Hear: An Eye-Tracking Study on Phonological Awareness in Emirati Arabic

An eye-tracking study of phonological awareness in Emirati Arabic

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