“…Any account of technical communication has to consider this social dimension (cf. Zerubavel, 2003) -otherwise it fails to clarify the peculiarities of technological enhancements of, say, collaborative writing as currently provided by wiki-based systems (Leuf and Cunningham, 2001;Stegbauer, 2009 (Wattenberg, Viégas, and Hollenbach, 2007;Laniado, Tasso, Volkovich, and Kaltenbrunner, 2011;Gómez, Kappen, and Kaltenbrunner, 2011) (Mehler and Sutter, 2008)) to collaborative writing and edit wars (where articles are authored by many authors in the role of content providers, removers or defenders (Brandes, Kenis, Lerner, and Raaij, 2009) (Sager, 1997). They also allow for suspending the time-space continuity of faceto-face communication (Zerubavel, 2003) in terms of multilogues.…”