Viticulture - Challenge for Tourism Development (Znojmo Case Study Area)

Abstract

FORET MIROSLAV, KONEČNÝ ONDŘEJ, KLUSÁČEK PETR. 2014. Viticulture -Challenge for Tourism Development (Znojmo Case Study Area). Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 62(2): 339-346.The article, which deals with the issue whether the viticulture can be the challenge for tourism development, is based on research conducted in Znojmo case study area (the Czech Republic). It starts with general introduction of wine tourism concept based on the selected results of the previous scientifi c researches. The second part of the article brings description of the methods and brief characterisation of case study area. The third part pays attention to the analyses of the selected statistical data showing importance of viticulture for the case study area. The main fourth part is focused on selected activities which are connected with projects developing wine tourism (especially vineyards and vine festivals), where cooperation of diff erent actors is necessary and continues by analysing of the potential of more intensive development of wine tourism on example of the important actor in case study area -wine producer Znovín Znojmo. The conducted research shows strong local embededness and association of company with the tourism industry. The article concludes with general recommendations, which emphasize the importance of eff ective partnership of the diff erent actors by successful development of wine tourism.

Visitors’ Happiness and Loyalty in the Moravian Wine Region

“…Moreover, several authors are persuaded that wine tourism can play a crucial role in rural tourism as well as the whole regional development (Foret et al, 2014). One of the first definitions of wine tourism was introduced by Hall and Macionis (1998, p. 197): "Wine tourism can be defined as visitation to vineyards, wineries, wine festivals and wine shows for which grape wine tasting and/or experiencing the attributes of a grape wine region are the prime motivating factors for visitors."…”

“…The connection between wine tourism and historically shaped cultural traditions in this region can be considered as a basis of the regional tourism product (Šíp et al, 2018). Furthermore, Foret et al (2014) emphasize more positive trends in wine tourism development in the Moravia wine region. The commencement of wine production in today's Moravia wine subregion territory dates back to the 3 rd century, to the days of the Roman Empire.…”

“…Furthermore, wine is frequently identified by its geographical origin (e.g., Champagne) and destinations are mostly promoted by their regionally specific attraction. Consequently, the relationship between tourism and wine is extremely significant at the regional level, through the contribution that provides product branding, place promotion, and perception of the destination (Foret et al, 2014). Therefore, tourism is essentially about the difference of places, while wine is a rare commodity that is indicated based on geographical origin (Hall et al, 2000).…”

Assessing Relationships between Land Use Changes and the Development of a Road Network in the Hodonín Region (Czech Republic)

“…Average annual air temperature in the lowlands and hilly lands is about 8-9°C and average annual precipitation is 450-550 mm (Hrnčiarová et al 2009). Hodonín is one of the most significant agricultural regions of the Czech Republic -besides the usual production of cereals and technical crops it also specializes in wine production (Svobodová et al 2014), which has a strong potential for tourism and recreation (Foret et al 2014). The largest sources of oil and natural gas in the Czech Republic can be found in the region, and areas around the towns of dubňany and kyjov are rich in lignite, which was mined from the beginning of 19th century until 2010.…”

The Impact of the Location on the Price Offered by Accommodation Establishments in Urban Areas

“…The pricing also covers the problems of the location of the respective accommodation establishment, such as the right location is one of the basic elements that infl uence the entire business plan (Koráb, Peterka and Řezňáková, 2007) and the pricing strategy as well. The tourist attractions are stated and considered to be the basis for the location of the accommodation establishments (Mariot, 1983) as the visitors come to a site right because of the tourist attractions (Ritchie and Crouch, 2003;Fialová and Vyskot, 2010;Foret and Klusáček, 2011;Shoval, McKercher and Birenboim, 2011;Navrátil et al, 2013, Foret, Konečný andKlusáček, 2014). Another important element of localization is the benefi t from accumulation of economic activities (e.g.…”