Voice Mail Versus Conventional Channels: A Cost Minimization Analysis of Individuals' Preferences

Reinsch, Norbert; Beswick, Raymond W.

doi:10.5465/256291

Cited by 27 publications

(43 citation statements)

References 16 publications

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“…Perhaps, most significantly, these results contribute to our understanding of decisions to try a new communication technology. These results support the notion that people weigh "relative advantage" (or compute perceived costs; Reinsch & Beswick, 1990) when choosing a communication medium. The results also remind us that media-choice decisions do not occur in a vacuum but, instead, incorporate assessments of task situation (e.g., routine, emergency, specialist).…”

Section: Discussionsupporting

confidence: 83%

Willingness to Try a New Communication Technology: Perceptual Factors and Task Situations in a Health Care Context

Turner

Thomas

Reinsch

2004

Journal of Business Communication

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The study uses data from a study of telemedicine in two rural, Ohio (United States) counties to test predictions about individuals'stated intent to receive medical care through videoconferencing. The authors follow communication scholars in predicting that the perceived attributes of a new technology will significantly affect willingness to try the technology. They draw on the work of marketing scholars to argue that task situations (e.g., routine, emergency, and specialist medical care) will affect the relative importance of the perceived attributes. Results supported both predictions. The authors believe that the results have practical value for those seeking to encourage the use of telemedicine and, furthermore, that the results have both theoretical and practical implications for business communication scholars and professionals.

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Section: Discussionsupporting

confidence: 83%

Willingness to Try a New Communication Technology: Perceptual Factors and Task Situations in a Health Care Context

Turner

Thomas

Reinsch

2004

Journal of Business Communication

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“…Reinsch and Beswick (1990) invoked a cost-minimization perspective originated by Marschak (1968), finding that managers who elected to use voice mail rather than conventional channels did so for reasons that were often driven by cost-minimization concerns. While the cost-minimization model differs considerably from the task-matching model offered by IRT, the two are compatible in their reliance on optimization processes.…”

Section: Other Rational Choice Modelsmentioning

confidence: 98%

“…For example, in the case of a production group trying to choose between voice teleconferencing and videoconferencing facilities, the decision might be a group-rational one revolving around cost concerns (Reinsch & Beswick, 1990). If the organizational bureaucracy requires a unified demand for one technology, then the production group must jointly determine its optimal choice.…”

Section: Rational-choice and Social-influence Models Within The Acm: mentioning

confidence: 99%

Optimization and Its Alternative in Media Choice: A Model of Reliance on Social-Influence Processes

Donabedian

2006

The Information Society

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In the reconciliation of rational-choice and social-influence approaches to media choice offered here, the choice process is decomposed into two subprocesses. In the first subprocess-that of rational choice-decisional ambiguity frustrates complete optimization. Optimization is partial, yielding a set of effectively interchangeable media alternatives over which the user is indecisive. In the second subprocess-that of social influence-imitation, deference, and other cues act on the set of interchangeables, yielding a single ultimate choice. If in the social-influence subprocess there are benefits to coordinating with others, group choice crystallizes around a single media alternative. If these benefits are absent, individual choice remains idiosyncratic, with each decision maker making random choices within the set of interchangeables. In organizational life, media choice transpires sequentially, with each choice conditioning a succeeding one. In its dynamic form, the present model explicitly incorporates such sequential environments: The twofold choice process transpires iteratively within individual decision sites (in the multiple purchasing decisions of a committee, for example) and sequentially across decision sites (from committee to individual, for example). The model generates considerable empirical implications. As decisional ambiguity grows, the rational-choice component of the choice process shrinks, implying upper-bound conditions for the explanatory power of rational-choice statistical models.

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“…Reporting the results of a study comparing the usage of voice mail and e-mail, [38] found, for example, that usage is directly related to the ease of use of the technology. Similarly, [28] reported that low access costs and low delay costs enhance the probability that a medium is used. By contrast, high access and error costs appear to have the opposite effect.…”

Section: H5mentioning

confidence: 96%

Internet-based teaching: how to encourage university students to adopt advanced Internet-based technologies?

Limayem

Hirt

Proceedings of the 33rd Annual Hawaii International Conference on System Sciences

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Despite the growing interest in Internet-based teaching and the application of advanced Internet technologies in education, research investigating the use of advanced Internet-based technologies has been very scarce. The objective of this study is to gain a better understanding of factors influencing students' actual usage of sophisticated Internet-based technologies (IBT) in virtual classroom settings. Informed by theories on general human behavior and media choice behavior, we have constructed a model that explains the contribution of various factors to the students' intention to use the technology as well as their actual usage of it. The model has then been tested empirically in a longitudinal study with a survey. Data collected from 60 (student) respondents show that social factors and the students' perceptions regarding potential consequences of the use of IBT significantly affect their intentions to use these technologies. Our results also indicate that facilitating conditions, student habits, and student intentions were significantly related to the students' actual usage of IBT. The implications of the findings for research and practice are discussed.

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Voice Mail Versus Conventional Channels: A Cost Minimization Analysis of Individuals' Preferences

Cited by 27 publications

References 16 publications

Willingness to Try a New Communication Technology: Perceptual Factors and Task Situations in a Health Care Context

Willingness to Try a New Communication Technology: Perceptual Factors and Task Situations in a Health Care Context

Optimization and Its Alternative in Media Choice: A Model of Reliance on Social-Influence Processes

Internet-based teaching: how to encourage university students to adopt advanced Internet-based technologies?

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