Abstract. Better understanding of aerosol-cloud interaction processes is an important aspect to quantify the role of clouds and aerosols in the climate system. There have been significant efforts to explain the ways aerosols modulate cloud properties. However, from the observational point of view, it is indeed challenging to observe and/or verify some of these processes because no single instrument or platform is proven sufficient. With this motivation, a unique set of observational field campaigns named Balloon borne Aerosol Cloud Interaction Studies (BACIS) is proposed and conducted using balloon borne in-situ measurements in addition to the ground-based (Lidars, MST radar, LAWP, MWR, Ceilometer) and space borne (CALIPSO) remote sensing instruments from Gadanki (13.45° N, 79.2° E). So far, 15 campaigns have been conducted as a part of BACIS campaigns from 2017 to 2020. This paper presents the concept of observational approach, lists the major objectives of the campaigns, describes the instruments deployed, and discusses results from selected campaigns. Consistency in balloon borne measurements is assessed using the data from simultaneous observations of ground-based, space borne remote sensing instruments. A good agreement is found among multi-instrumental observations. Balloon borne in-situ profiling is found to complement the information provided by ground-based and/or space borne measurements. A combination of the Compact Optical Backscatter AerosoL Detector (COBALD) and Cloud Particle Sensor (CPS) sonde is employed for the first time to discriminate cloud and aerosol in an in-situ profile. A threshold value of COBALD color index (CI) for ice clouds is found to be between 18 and 20 and CI values for coarse mode aerosol particle range between 11 and 15. Using the data from balloon measurements, the relationship between cloud and aerosol is quantified for the liquid clouds. A statistically significant slope (aerosol-cloud interaction index) of 0.77 (0.86) found between aerosol back scatter from 300 m (400 m) below the cloud base and cloud particle count within the cloud indicates the role of aerosol in the cloud activation process. In a nutshell, the results presented here demonstrate the observational approach to quantify aerosol-cloud interactions and paves the way for further investigations using the approach.