“…Recent years have seen environmental issues become a settled part of the mainstream political agenda in Britain, attracting greater issue attention and policy formulation from the main political parties: in particular, the emergence of major legislative action on, and a party political consensus over, the issue of climate change (Rootes and Carter, 2010). This period has also witnessed much greater attention given by the Conservative Party – led by David Cameron – to green issues as an element of a wider modernisation of policy and image while in opposition (Carter, 2009; Connolly, 2009), which is part of a wider trend among some centre-right parties in Europe (Carter, 2013, p. 89). The formation of the Conservative–Liberal Democrat coalition administration in May 2010, moreover, was marked by a bold pledge to be the ‘greenest government ever’.…”