VR the world: Experimenting with emotion and presence for tourism marketing

Yung, Ryan; Khoo‐Lattimore, Catheryn; Potter, Leigh Ellen

doi:10.1016/j.jhtm.2020.11.009

Cited by 106 publications

(82 citation statements)

References 77 publications

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“…This virtual tour program from the Ministry of Tourism and Creative Economic was initiated to provide entertainment and fun and reduce boredom at home during the COVID-19 pandemic. Contrasting with the findings of previous studies, the virtual tour not only functions as a medium of information and education but it also needs to meet the positive emotional expectations of its users (Yung et al, 2019(Yung et al, & 2021Yang et al, 2021), in order to lead to further consumer interaction and participation, or purchase actions (Marta, 2013;Bensa, 2015;Murwani, 2017;Do et al, 2020).…”

Section: Table 5 Paired Samples Testmentioning

confidence: 85%

Audience Motives and Satisfaction on Accessing Online Tours at 360° Virtual Destinasi Indonesia

Murwani

Juliadi

Berto

et al. 2021

Jupe

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The tourism sector is one of the industries affected by the COVID-19 pandemic. Therefore, the Indonesian Ministry of Tourism and Creative Economy is developing a virtual tour innovation through the "360° Virtual Destinasi Indonesia" program. This research utilizes the Uses and Gratification Theory, which aims to determine the gratification sought and obtained in accessing the "360° Virtual Destinasi Indonesia". Typologies of needs types used are cognitive, affective, personal, and social integration dimensions. This research is explanative research with a survey method. The data were measured by comparing the average Gratification Sought (GS) and Gratification Obtained (GO), and then collected through an online questionnaire to 200 respondents who have accessed the "360° Virtual Destinasi Indonesia" program, using non probability sampling. Data were analyzed using paired t samples test. The results showed that the "360° Virtual Destinasi Indonesia" program fulfills cognitive and personal integration needs. On the other hand, the program does not provide satisfaction on the affective and social integration dimensions. The contribution of this research is it develops the uses and gratification theory in virtual reality and evaluation materials for the Indonesian Ministry of Tourism and Creative Economy.

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Section: Table 5 Paired Samples Testmentioning

confidence: 85%

Audience Motives and Satisfaction on Accessing Online Tours at 360° Virtual Destinasi Indonesia

Murwani

Juliadi

Berto

et al. 2021

Jupe

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“…That is why, this study, extending the TAM [25], explores the role played by presence and immersion in determining travelers' physical visit intention. Emerging digital realities have been shown to display a strong potential in influencing customers' shopping [37,38] and travel behaviors [39,40]. When people may test a product or service or directly experience a place, even remotely, they show an emotional reaction to the product and/or place with a strong impact on their intentions [22].…”

Section: Tam In Vrmentioning

confidence: 99%

Experiencing a Food Production Site Using Wearable Devices: The Indirect Impact of Immersion and Presence in VR Tours

et al. 2022

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Virtual reality (VR) is among the main technologies revolutionizing numerous sectors, including tourism. In the latter context, virtual tours (VTs) are finding increasing application. Providing an immersive and realistic human–machine interaction, VR tours can bring visitors to virtually experience destination areas. The proposed research presents a theoretical and empirical investigation of the role played by some technical VR features (i.e., presence, immersion, ease-of-use) on VR visitors’ enjoyment, satisfaction, and, accordingly, on the physical visit intention of the production site and neighboring areas. After having experienced a 360-degree VR tour of a food production site, created specifically for this study, 140 visitors were surveyed online. Results—emerging from a PLS structural equation model—show that immersion and presence both directly impact the enjoyment and indirectly the user’s VR tour satisfaction and visit intention. Further, if the VR tour is perceived as easy to use, it influences visitors’ satisfaction and physical visit intention. This study contributes to the novel VR literature, applied in the tourism sector, evidencing how immersive and enjoyable scenarios, experienced via widespread devices such as smartphones, may impact tourists’ choices. In food tourism, VR technologies can be fundamental in attracting new visitors to the production sites and neighboring areas.

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“…Significant research has been conducted on virtual tourism content development [Zhang et al, 2022;Yung et al, 2021;Bravo et al, 2021]. However, as content preferences vary for Japanese and foreign tourists, this study examined the Japanese and foreign tourist perceptions of certain tourism content for the further reference for virtual tourism.…”

Section: Virtual Tourismmentioning

confidence: 99%

A preliminary study of impressions on photo and video sceneries by Japanese and foreign tourists for virtual tourism

Anuardi

Murakami

Yamazaki

et al. 2021

JGTR

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As an alternative to live tourism, the pandemic crisis has given rise to virtual tourism. Virtual tourism content can vary from viewing scenery in still images (photo), moving images (video), or in 3D, to experiencing virtual reality travel. This study investigated Japanese and foreign tourist perceptions of Japanese photo and video sceneries. A questionnaire focused on five different scenery categories (traditional, floral, sea views, ocean waves, and fauna) was conducted on 112 subjects (87 Japanese and 25 foreigners). The questionnaire asked participants to view the photo and video sceneries and give their impressions using 10 paired adjectives and a 7-point semantic differential scale. It was found that the Japanese participants gave a greater number of positive responses for the video sceneries than for the photo sceneries in all categories, and except for fauna, the foreign participants gave a greater number of positive responses to the photo sceneries in all categories. This study highlighted the perceptual differences between Japanese and non-Japanese tourists (Asian tourists in particular) toward Japanese photo and video sceneries. These study results could be used as a reference to create targeted virtual tourism content.

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VR the world: Experimenting with emotion and presence for tourism marketing

Cited by 106 publications

References 77 publications

Audience Motives and Satisfaction on Accessing Online Tours at 360° Virtual Destinasi Indonesia

Audience Motives and Satisfaction on Accessing Online Tours at 360° Virtual Destinasi Indonesia

Experiencing a Food Production Site Using Wearable Devices: The Indirect Impact of Immersion and Presence in VR Tours

A preliminary study of impressions on photo and video sceneries by Japanese and foreign tourists for virtual tourism

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