2018
DOI: 10.1371/journal.pone.0197066
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Walking the walk? Experiments on the effect of pledging to vote on youth turnout

Abstract: Psychological theories of political behavior suggest that commitments to perform a certain action can significantly increase the likelihood of such action, but this has rarely been tested in an experimental context. Does pledging to vote increase turnout? In cooperation with the Environmental Defense Fund during the 2016 election, we conduct the first randomized controlled trials testing whether young people who pledge to vote are more likely to turn out than those who are contacted using standard Get-Out-the-… Show more

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Cited by 25 publications
(10 citation statements)
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“…Per the leftmost column (1) of the table, having voted in 2008 in Florida is positively associated with subsequent voting in 2016, and being older is associated with greater turnout, ceteris paribus. The latter result is consistent with findings on turnout and age (Costa, Schaffner, and Prevost 2018). Our age estimates in Table A1 are presumably underestimated; the model that generates them excludes the youngest voters in 2016, who could not legally register to vote in Florida in 2008, and younger registered voters are, ceteris paribus, less likely to turn out to vote (Shino and Smith 2018).…”
Section: Effects Of 2012 Lines On 2016 Turnoutsupporting
confidence: 89%
“…Per the leftmost column (1) of the table, having voted in 2008 in Florida is positively associated with subsequent voting in 2016, and being older is associated with greater turnout, ceteris paribus. The latter result is consistent with findings on turnout and age (Costa, Schaffner, and Prevost 2018). Our age estimates in Table A1 are presumably underestimated; the model that generates them excludes the youngest voters in 2016, who could not legally register to vote in Florida in 2008, and younger registered voters are, ceteris paribus, less likely to turn out to vote (Shino and Smith 2018).…”
Section: Effects Of 2012 Lines On 2016 Turnoutsupporting
confidence: 89%
“…Pledging has been a popular way in the COVID‐19 pandemic for concerned groups to encourage social distancing 28 . Prior research indicates that pledging to engage in prosocial behavior (e.g., voting, environmental protection) has a small but significant effect on increasing the desired outcome 29 …”
Section: Methodsmentioning
confidence: 99%
“…Social pressure interventions have been shown to increase youth voter turnout. Encouraging students to make a pledge to vote that is visible to others is related to higher levels of turnout (Costa et al 2018). The effects of pledging to vote are particularly strong among first-time voters.…”
Section: Social Pressurementioning
confidence: 96%
“…Additionally, pledge to vote treatments are often paired with a cue that reminds individuals of their pledge closer to election day, reinforcing the attitudinal commitment made by individuals in the study. In prior studies of pledge to vote treatments, pledge cards were mailed back to individuals to serve as a reminder of their pledge to vote (Costa et al 2018;Burgess et al 2000).…”
Section: Social Pressurementioning
confidence: 99%