Highlighting the practice of water conservation (PWC) is a safe way to accomplish water savings. Nevertheless, parameters affecting behavior change linked to water use keep uncertain. In this study, 467 residents (female: 272; male: 195) from three villages situated in the commune of Pelengana in Segou, Mali were investigated in order to analyze the effects of awareness, perceptions and individual water-use patterns control on PWC, and also the influence of gender on inhabitants' PWC. One-way analysis of variance (ANOVA) followed by post-hoc LSD tests were used in analyzing different data. Participants were very familiar with PWC, but stated low involvement in PWC, especially among men consumers. Although women adopted more PWC than men, the amount of water consumed by these women was more twice greater that of men. Women consumers engaged in PWC principally to reduce water costs, while men consumers applied PWC principally for water scarcity reduction. Daily habits changes and demands of extra time and effort were the principal obstacles for PWC, notably for men consumers. In all, there is a pressing need to enhance information clarity and communication among gender, consumers, and decision-makers to strengthen social assistance for water conservation.