“…https: //doi.org/10.15405/epsbs.2019.08.33 Corresponding Author: Nabsiah Abdul Wahid Selection and peer-review under Drivers are factors which lead and cause a particular phenomenon to happen (Oesterwind, Rau, & Zaiko, 2016); like the 'need to save water' which encourages the happening of water efficiency practice through public's changing behaviour towards water consumption and by adopting efficient technology that can help with improving water efficiency. Past studies suggested that driver consists of elements including water pricing, water quality, water quantity, water sources, and role of stakeholders' responsibility (Waidyasekara et al, 2016;Adams et al, 2013). For instance, both water pricing and allocation of water have significant impact towards water conservation; and that water pricing is elastic when demand for water is induced.…”