We Are What We Post? Self-Presentation in Personal Web Space

Schau, Hope Jensen; Gilly, Mary C.

doi:10.1086/378616

Cited by 870 publications

(148 citation statements)

References 38 publications

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“…• Personal Identity: It relates to the need of shaping one's identity through self-expression and self-presentation by providing an image of one's personality and by receiving peer Downloaded by [94.132.107.225] at 05:48 03 November 2017 recognition (Schau & Gilly, 2003). Previous studies (Guosong, 2009;Muntinga, 2013;Tsai & Men, 2017) relate it with Contribution and Creation.…”

Section: Drivers Of Social Media Engagement Behaviours: the Uandg Approachmentioning

confidence: 99%

Social media and sports: driving fan engagement with football clubs on Facebook

Vale

Fernandes

2017

Journal of Strategic Marketing

217

144

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Sport fans develop unique and engaging relationships with their favourite sport teams, both offline and online. However, research on sport fan engagement is still limited in relation to social media. The purpose of this research is to understand why and how sport fans engage with clubs on social media. Following the Uses and Gratifications approach and the Consumers' Online Brand-Related Activities framework, seven motivations (Information, Entertainment, Personal Identity, Integration and Social Interaction, Empowerment, Remuneration and Brand Love) and three dimensions of online engagement behaviours (Consumption, Contribution and Creation) were considered. A web-based survey was conducted among football club fans of a major UEFA league on Facebook, resulting in 562 responses. The need for Information, Empowerment and Brand Love mainly drive Consumption, Contribution and Creation, respectively, while the need for Integration and Social Interaction emerged as the second most important motivation overall. This study contributes to the emerging research on social media use in the sport marketing literature, thus revealing additional opportunities for managers to engage their fan base online.

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Section: Drivers Of Social Media Engagement Behaviours: the Uandg Approachmentioning

confidence: 99%

Social media and sports: driving fan engagement with football clubs on Facebook

Vale

Fernandes

2017

Journal of Strategic Marketing

217

144

View full text Add to dashboard Cite

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“…Other pilgrims seek healing from illness or resolution of their worldly problems (Morinis 1992;Smith 1992b;Tomasi 2002;Turner 1973). At the other extreme, in an increasingly secular world where many individuals lack the grounding of a religious faith, according to Giddens (1991); Margry (2008b), and Schau and Gilly (2003), existential uncertainties can drive a search for meaning, self-knowledge, and identity. Therefore, Hyde andHarman (Hyde andHarman 2011, p. 1345) affirm that non-religious people may attach sacred meaning to a wide variety of non-religious sites and seek a journey to such sites.…”

Section: Review Of the Literaturementioning

confidence: 99%

Religious Tourism and Pilgrimage: Bibliometric Overview

et al. 2018

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This paper reviews the academic literature related to religious tourism through a bibliometric study and citations of articles indexed in the multidisciplinary database Web of Science (WoS). Through an advanced search by terms, a representative set of 103 documents that form the ad-hoc basis of the analysis were selected. In view of the results, it is concluded that the United States is at the forefront of research, with almost 20% of the articles affiliated to one of its centres, mainly university centres. Publications on religious tourism are currently in an exponential growth stage, supported by the annual increase in the number of citations received. These papers are published in a small number of journals well positioned in their JCR category, classified within the field of Social Sciences Research.

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“…The measurement items were adapted for an SNS setting from published studies related to the hospitality and tourism field (Chung & Buhalis, 2008;Hennig-Thurau & Walsh, 2004;Schau & Gilly, 2003;Schlosser, 2003;Yoo & Gretzel, 2011;Wang & Fesenmaier, 2004) to examine Chinese students attending universities in Korea after visiting major tourist attractions in Korea. All of the measurement items were based on a 7-point Likerttype scale from strongly disagree (1) to strongly agree (7).…”

Section: Methodsmentioning

confidence: 99%

THE EFFECT OF MOTIVATIONAL FACTOR FOR USING SNSs ON TOURIST ATTITUDE

2017

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Purpose -This research examines the relationship between motivational factor in regards to writing comments and tourist attitude. Specifically, the study (a) explains the relationships between motivational factors and tourist recommendation intentions on SNSs, and (b) evaluates the factors influencing recommendation intentions on SNSs. Design -To develop a useful marketing strategy in the Social Networking Site (SNS) environment in Korea tourism, it is important to identify the relationship between the motivational factors regarding the reasons for writing comments and tourist attitude to suggest effective tourism marketing on SNSs due to the growing interest in Korea tourism among Chinese students and tourists. Methodology -The measurement items were adapted for an SNS setting from published studies related to the hospitality and tourism field. All of the measurement items were based on a 7-point Likert-type scale. Finding -The results offer valuable suggestions to SNS firms and marketers with important insights into the quality of SNS contents for developing marketing strategies. Originality -For further utilization as an effective bridging tool between SNS users, more detailed understanding of the developed approach for using SNSs is provided.

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We Are What We Post? Self-Presentation in Personal Web Space

Cited by 870 publications

References 38 publications

Social media and sports: driving fan engagement with football clubs on Facebook

Social media and sports: driving fan engagement with football clubs on Facebook

Religious Tourism and Pilgrimage: Bibliometric Overview

THE EFFECT OF MOTIVATIONAL FACTOR FOR USING SNSs ON TOURIST ATTITUDE

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