Travel motivation is an important concept in understanding why and how individuals make travel decisions to preferred destinations. A total of 469 responses obtained from students at a US university were analyzed to determine push and pull motivation factors toward the top 10 overseas destinations and to assess if there were significant differences in the factors across the destinations. Analysis identified seven push and six pull factors and found substantial differences in the factors across the destinations. Marketing plans and implications are suggested for promoting travel products targeting the student market.

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A total of 1,488 responses obtained from an internet-based survey were analyzed to determine push and pull motivation of university students toward multi-destinations and to assess if there were statistically significant differences across the top 10 domestic destinations. Based on the analysis, six push and pull forces were appropriately delineated and substantial differences were found across the destinations. The results of this study can help more effectively predict how student travelers are pushed and pulled, and how these forces differ across U. S. domestic destinations. Marketing implications are discussed by destination.

Purpose -This research examines the relationship between motivational factor in regards to writing comments and tourist attitude. Specifically, the study (a) explains the relationships between motivational factors and tourist recommendation intentions on SNSs, and (b) evaluates the factors influencing recommendation intentions on SNSs. Design -To develop a useful marketing strategy in the Social Networking Site (SNS) environment in Korea tourism, it is important to identify the relationship between the motivational factors regarding the reasons for writing comments and tourist attitude to suggest effective tourism marketing on SNSs due to the growing interest in Korea tourism among Chinese students and tourists. Methodology -The measurement items were adapted for an SNS setting from published studies related to the hospitality and tourism field. All of the measurement items were based on a 7-point Likert-type scale. Finding -The results offer valuable suggestions to SNS firms and marketers with important insights into the quality of SNS contents for developing marketing strategies. Originality -For further utilization as an effective bridging tool between SNS users, more detailed understanding of the developed approach for using SNSs is provided.

The purpose of the study is to identify the important attributes of the motivational factors that influence Chinese students’ decision to write online reviews on social networking sites about Korea tourism after visiting major tourist attractions in Korea. A questionnaire survey was administered to 315 Chinese students attending universities in Korea and the resulting data were collected and analyzed. The results have important practical implications for tourism administrators and tour operators wishing to better understand the reasons for posting private blogs and how to encourage tourists intending to visit tourist attractions in Korea.