Reasons for using private blogs: Toward Korea tourism

Noh, Jeonghee; Lee, Kwang-Woo; Wang, Heping

doi:10.1177/1467358416671563

Cited by 4 publications

(8 citation statements)

References 16 publications

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“…In recent years, scholars have emphasized the need to focus on these gaps when addressing the issue of the dynamics inherent to social media (such as blogs, forums, Instagram, Facebook or Twitter) (Blaer et al , 2020; Noh et al , 2018; Nusair, 2020). Based on these observations, we recognize the need for a broader and more updated framework of the changes taking place among travel bloggers and of the factors triggering their relationship with users.…”

Section: Introductionmentioning

confidence: 99%

In the travel bloggers’ wonderland: mechanisms of the blogger – follower relationship in tourism and hospitality management – a systematic literature review

Maggiore

Presti

Orlowski³

et al. 2022

IJCHM

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Purpose Even if the relationship between travel bloggers and followers has implications for tourists’ decision-making process, the literature does not individuate the main determinants of this relationship. This paper aims to study the drivers and motivations to follow travel bloggers and the main consequences. Moreover, the paper seeks to highlight the metamorphosis of travel bloggers and their role in the tourism industry. Design/methodology/approach A systematic literature review was used, and 76 papers were selected. A thematic map of the literature and a summary of key findings are proposed. Findings Although authenticity is the main trigger for following travel bloggers, other factors (e.g. transparency and credibility), if lacking, can erode the relationship with followers. Results demonstrate that hygiene factors are important but that the relationship with followers can be compromised if motivational factors are lacking. Loyalty and the continued use of travel blogs are the main consequences of a relationship based on trust, credibility and engagement. Practical implications Tourism and hospitality managers must define sophisticated segmentation procedures to select the right travel blogger with which to engage for destination promotions. Travel bloggers must clearly define the role that they want to have in the market if they are to instill loyalty in their followers. Originality/value To the best of the authors’ knowledge, this is the first paper that attempts to identify the pillars of the follower–travel blogger relationship in the tourism and hospitality literature.

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Section: Introductionmentioning

confidence: 99%

In the travel bloggers’ wonderland: mechanisms of the blogger – follower relationship in tourism and hospitality management – a systematic literature review

Maggiore

Presti

Orlowski³

et al. 2022

IJCHM

View full text Add to dashboard Cite

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“…The literature on variants of digital marketing tools such as SEM and SEO were also used in some empirical works (Yang et al, 2015). Social marketing communication like word of mouth (WoM) (Boon-long & Wongsurawat, 2015;Duffett, 2017;Noh et al, 2016); ehcoverse for customer engagement and co-creation of the content (Vieira et al, 2019;Yadav et al, 2016); speech act theory (SAT) (Huang & Liu, 2022); and transportation imagery model (TIM) (Xu et al, 2022) were also employed. Online brand communities and their engagement was appreciated and used as theoretical framework in the studies of (Ordovás et al, 2018;Yadav et al, 2016).Strategic marketing related concepts such as unique selling proposition (USP) (Kumar et al, 2019); positioning in target market using online channels (S. Zhang et al, 2019); strategic marketing orientations (Goldman, 2021); composition based-view (CBV) (Xie et al, 2021); dynamic digital capabilities (Heredia et al, 2022) were highly advocated theories.…”

Section: Conceptualization Of Digital Marketing In Reviewed Studiesmentioning

confidence: 99%

“…As raised in brief background discussions made in introductory sections, we have different alternatives to go digital marketing. Social media and social networking is dominant in the reviewed articles (Boon-long & Wongsurawat, 2015;Duffett, 2017;Mahmoud et al, 2021;Melović et al, 2020;Men, 2022;Noh et al, 2016;Ordovás et al, 2018;Rakshit et al, 2022a;Yadav et al, 2016;L. Zhang & Erturk, 2022).…”

Section: Familiar Media Channels In Reviewed Studiesmentioning

confidence: 99%

“…Among the multitude of marketing (Huang & Liu, 2022) as well as the reply modality for online customer reviews either sincerely gratitude or promotional information (Li et al, 2020); the information density and intensity (Khwaldeh, 2020) of digital medium enriches organizations information disseminations, interpersonal communication and two-way symmetrical communication strategies (Men, 2022). Moreover, the reactance or interactivity of the firm with its online customers mediates the narrative information reach in e-commerce (Noh et al, 2016;Xu et al, 2022).…”

Section: Dominant Marketing Activities Done By Digital Marketingmentioning

confidence: 99%

“…Online communities are also helpful to pursue marketing strategies as viral marketing (Yadav et al, 2016); and to go global by removing locations barriers (Xie et al, 2021). Collecting customer feedbacks of product development and their launch (Boon-long & Wongsurawat, 2015); business model innovation (Yang et al, 2015) and customer records and data storage (Noh et al, 2016) were the activities seen in the studies. However, the effectiveness of such tasks and practices were found to be affected by usage experience (Boon-long & Wongsurawat, 2015); the art of reply to customer requests and reviews (Huang & Liu, 2022;Jin et al, 2019;Li et al, 2020); and interactivity (Noh et al, 2016;Xu et al, 2022).…”

Section: Dominant Marketing Activities Done By Digital Marketingmentioning

confidence: 99%

See 2 more Smart Citations

Digital Marketing in Developing and Emerging Economies: A Systematic Review of Introductory Phase Features

2023

IJMCNM

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Internet and social media offered a different arena of how marketing was done internationally. Its usage was still in infancy and available research was in embryonic stage to address the realities in developing nations, however. Therefore, this systematic review was done to identify contextual factors impacting digital marketing, dominant marketing practices over digital channels, and the consequences of adopting digital marketing. The study adopted the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) 2020 to collect evidence. Thematic content analysis was performed to extract pertinent information from 35 eligible studies included in the study. From obtainable digital channels; social media, m-marketing and e-commerce platforms are familiar in emerging markets. The findings revealed that demographics, psychological factors such as perception of medium trust, usability, enjoyment, satisfaction, risk, etc., at customer level and dynamic digital capabilities, management openness, collaborative digitalization, social networking ability, knowledge, and financial resources, etc., of firms were contingency factors impacting digital marketing. Evidence showed that marketing communication was principally accomplished online and doing marketing digitally enhanced marketing capacity, efficiency, and performance.

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Social media, media and urban transformation in the context of overtourism

Jang

Park

2020

IJTC

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Purpose The purpose of this study is to document how a traditional residential neighborhood, Ihwa village in Seoul, South Korea, is transformed into a tourist attraction and demonstrate the complexity of the overtourism phenomenon and the multifaceted conflicts among stakeholders that emerged in the course of urban transformation. Particularly, the study explores how tourism growth, urban transformation and overtourism are intertwined with each other and how the role of social media and media contributed to tourism growth and the transformation of an urban neighborhood. Design/methodology/approach The study conducted text analytics (a big data analysis) using personal blogs and news articles. Our data for text analytics was defined to retrieve all news articles and blogs existent in the NAVER portal, the largest Korean portal and search engine, for the period between January 1, 2006, and December 31, 2018. The data was collected using a web crawling program, TEXTOM version 3.0. Findings Text analysis of blog entries and news articles suggests that each medium has its unique role and domain to play. While the news media contributed to the initial surge of interest in Ihwa village, genuine growth of tourism in Ihwa village seems to be attributed to social media. Texts that appeared in blogs strongly indicated that people used their blogs to share their trip experiences, which can be subsequently assumed that blogs had an influential role in promoting a small place like Ihwa mural village, while news articles tended to highlight negative or unusual events occurred in Ihwa village. The study also addressed the multifaceted nature of the conflicts that were inherent in the issue of urban regeneration and how those conflicts were developed and manifested in the process of touristification and overtourism in Ihwa village. As touristification can manifest in various forms in different places, the case of Ihwa village demonstrates a unique development of touristification; private tourism companies or tourism agencies did not initiate or intend to cause tourism gentrification. Rather, touristification is a byproduct of urban revitalization through public art and is a result of interplay between the local government’s interest, social media and new tourist demand. Originality/value Text analytics using big data have rarely been attempted to understand the role of social media in relation to tourism growth and touristification of an urban tourism place. This study advances the literature by applying big data analysis to user-generated content in blogs. The study also contributes to the deeper understanding of a different developmental pattern of touristification in an urban tourism place as well as the complexity of the overtourism phenomenon and the multifaceted conflicts among stakeholders.

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Reasons for using private blogs: Toward Korea tourism

Cited by 4 publications

References 16 publications

In the travel bloggers’ wonderland: mechanisms of the blogger – follower relationship in tourism and hospitality management – a systematic literature review

In the travel bloggers’ wonderland: mechanisms of the blogger – follower relationship in tourism and hospitality management – a systematic literature review

Digital Marketing in Developing and Emerging Economies: A Systematic Review of Introductory Phase Features

Social media, media and urban transformation in the context of overtourism

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