We Have Yet to See the “Visual Argument”

Popa, Eugen Octav

doi:10.1515/mc-2016-0016

Cited by 6 publications

(5 citation statements)

References 10 publications

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“…The example also illustrates well how some of the debates mentioned above can be more appropriately positioned. Popa (2016) is correct that the image itself is not the argument, but is wrong in stating that it is not part of that argument. It is the respective indexical and iconic contributions and their discourse relationships that make the argument work.…”

Section: 6mentioning

confidence: 99%

Position paper on argument and multimodality

Bateman

2018

Int. Rev. Pragmat.

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This short position paper argues that new semiotically-anchored approaches to multimodality offer much for other disciplines now engaging with multimodality. In particular, the account of multimodality introduced is argued to position current discussions of the potential role of multimodality in argumentation studies more effectively, untangling several problematic distinctions drawn previously. Questions concerning the existence of visual argumentation, the necessity of propositionality, and the nature of argumentation are reconstructed from an inherently multimodal perspective.

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Section: 6mentioning

confidence: 99%

Position paper on argument and multimodality

Bateman

2018

Int. Rev. Pragmat.

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“…A "objetivação" ( GROOTENDORST, 1984, p. 7) daquilo que o falante pretende defender é prototipicamente (pelo menos nas sociedades ocidentais até agora) realizada por meios verbais. No entanto, isso não significa que a intenção comunicativa (e, portanto, argumentativa) do falante não possa se manifestar por outras modalidades, isoladamente ou em combinação (POPA, 2016). Contanto que seja possível realizar uma atividade justificatória retrospectiva -que sempre se baseia em formalismos que envolvem interpretações verbais (PERELMAN; OLBRECHTS-TYTECA, 1996) ou representações do que é manifestado, pressuposto ou implicado -, pode-se falar em argumentação expressa por modalidades não apenas verbais.…”

Section: Existe Argumentação Multimodal?unclassified

“…Finalmente, se usada pelo proprietário de um imóvel para um indivíduo que entrou sorrateiramente em sua casa, seu significado se assemelharia a um pedido "gentil" para que o intruso se retirasse da propriedade naquele instante. Em todos esses casos, a representação do significado depende de elementos que podem ser não verbais (POPA, 2016).…”

Section: Revista Da Abralinunclassified

Argumentação multimodal: desafios e tendências recentes. Uma introdução ao número especial

2021

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“…The theoretical background of multimodality research are the fundamental works of Kress and van Leeuwen (Kress & van Leeuwen, 2001;2006;Kress, 2010). New generation of scholars extended the scope of multimodality studies (Blasch, 2021;Moschini & Sindoni, 2021a;Moschini & Sindoni, 2021b;Stöckl, Caple, & Pflaeging, 2019;Matwick, 2016;Popa, 2016;Zentz, 2016). Multimodal communication is becoming more popular as an object of research in linguistics and narratology (Cohn et al, 2017;Krysanova, 2019;Maargaard, 2018;Shevchenko, 2019;Torop, 2019;Yefimenko, 2018).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Google doodles as multimodal storytelling

Belova

2021

Cognition, Communication, Discourse

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This article highlights increasing multimodality of online communication, in particular, multimodal alteration of Google logo known as Google Doodle. Doodles are interesting in terms of multimodal communication, semiotic landscape, encoding and decoding information, meaning-making, visual storytelling and visual communication in the globalized world, which remains multilingual, multicultural, multiracial, multiethnic and prone to conflicts. Despite the problems of aberrant decoding Umberto Eco described, visual communication proves to be the economical and effective means of informing the global audience. Google Doodles progressed from simple pictorial elements added to the Google verbal logo to intricate images with complicated multi-tier historical and cultural background, animated, interactive, hyper-linked, AI-based, video doodles, puzzles and even diverse games. Doodles followed and mirrored ICT and visual design evolution, developed in parallel with digital design and digital multimodality. Google used the chance to implement and demonstrate digital design potential in modern communication. Google Doodles became bright examples of infotainment, edutainment and gamification as every doodle was to inform, to educate, to astonish, to trigger WOW effect while celebrating some remarkable personality or event. Every Doodle is the result of thorough research into the issue, of sophisticated visual and digital design, of unique imaginativeness and high creativeness of the world best mind what makes it possible to squeeze an elaborate story into a picture or a short video. This study suggests that Google Doodles tend to become unique samples of multimodal storytelling, highly complicated semiotically and cognitively. Doodlers make great fun for many people, they send them googling to track down amazing stories, to discover intriguing details, and broaden knowledge horizon. Support of Doodle 4 Google competition among kids promotes multiliteracy and digital culture what is crucial to keep young generations future-proof.

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We Have Yet to See the “Visual Argument”

Cited by 6 publications

References 10 publications

Position paper on argument and multimodality

Position paper on argument and multimodality

Argumentação multimodal: desafios e tendências recentes. Uma introdução ao número especial

Google doodles as multimodal storytelling

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