“…As many point out, religious beliefs may also encourage individuals to run value-driven businesses, such as more sustainable businesses (e.g., Graafland, 2017;Rietveld & Van Burg, 2014;Mazereeuw-Van der Duijn Schouten et al, 2014) or social entrepreneurship (Cater et al, 2017). Contributing to such goals, even if not necessarily financially attractive, may be seen as equally rewarding, potentially with transcendental rewards (Faletehan & Van Burg, 2023;Gümüsay, 2018). Many social entrepreneurial ventures were indeed founded by religious individuals or organizations (Tracey, 2012).…”