Web Analytics for B to B Marketingin Semiconductor Industry

Abstract

Visitors to B-to-B sites have a variety of goals. Therefore, the following types of analysis are important for carrying out site optimization and making use of data for marketing: Step 1. Path analysis using web beacon; Step 2. A/B testing using t-test, including multivariate testing; Step 3. Contribution analysis; Step 4. Relative analysis of web beacon, user registration database, and authenticated download against product performance. It is predicted that customer tracking technologies using user registration databases and beacon analysis will become even more important with the evolution of web technology, and the time will come when the behavior of individual customers will be tracked.

Applying web analytics in a K‐12 resource inventory

“…To answer the first research question, we retrieved three types of users' profile data from Google Analytics: visitor types, geographic location, and landing pages (see Tables II and III, Figures [3][4][5]. With regard to the second research question, we conducted deep log analysis.…”