“…Through these processes of gamification, effort (time on task) is rewarded rather than achievement (improved scores on outcome measures), even though the latter is the aim. Clinical trials have shown this approach to be effective both in small-scale phase II trials (Woodhead et al, 2018;Fleming et al, 2020) and in phase III 'public-release' studies (Woodhead et al, 2015;Szalados et al, 2020). If patients are aware that they are indeed improving, then a further form of endogenous motivation can be harnessed, which is why there is a mechanism whereby patients can track their own outcome scores across time.…”