2021 Third International Conference on Intelligent Communication Technologies and Virtual Mobile Networks (ICICV) 2021
DOI: 10.1109/icicv50876.2021.9388384
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Web Personalisation based on User Interaction : Web Personalisation

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Cited by 8 publications
(2 citation statements)
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“…Through literature, in-depth insights are offered on various web mining techniques optimized for webpage design and marketing enhancement [3]. Investigating techniques including opinion mining, sentiment analysis, clickstream analysis, and user behavior analysis, researchers aim to uncover patterns and trends that optimize website marketing effectiveness.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Through literature, in-depth insights are offered on various web mining techniques optimized for webpage design and marketing enhancement [3]. Investigating techniques including opinion mining, sentiment analysis, clickstream analysis, and user behavior analysis, researchers aim to uncover patterns and trends that optimize website marketing effectiveness.…”
Section: Literature Reviewmentioning
confidence: 99%
“…In addition, as the software industry develops and expands, the demand for software systems that can adapt to individual user demands and interests also grows. Several factors are driving this need for personalization, including the large volumes of data that are currently available, users' increased expectations for personalized experiences, and the potential benefits of providing individualized software solutions [5][6][7][8]. However, effective software personalization necessitates the negotiation of considerable hurdles, such as maintaining huge and complicated datasets and building efficient and scalable algorithms.…”
Section: Introductionmentioning
confidence: 99%