Web Usability and User Trust on E-commerce Websites in Pakistan

Shehzad, Rohail; Aslam, Zulqurnan; Nickabadi, Ahmad; Iqbal, Muhammad Waseem

doi:10.14569/ijacsa.2017.081267

Cited by 7 publications

(7 citation statements)

References 14 publications

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“…They were trying something out that resulted in an unsuccessful task. The third trial, however, had a very high task completion rate which is over the average task completion rate benchmark of 78% used in other studies [22] [23].…”

Section: A Effectivenessmentioning

confidence: 66%

Usability of “Traysi”: A Web Application for Tricycle Commuters

Abana¹

2019

IJACSA

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This study measured the usability of a web application for tricycle commuters that was developed using Hypertext Markup Language (HTML), Cascading Style Sheet (CSS) and Javascript (JS) with the aid of Google Artificial Programming Interfaces (APIs). Toward this goal, the effectiveness, efficiency and user satisfaction were measured using common usability metrics. The effectiveness was measured in terms of task completion rate and user errors while efficiency was measured in terms of time on task. For user satisfaction, the post-task questionnaire, Single Ease Question (SEQ), was used. In order to check whether the web application will be usable even for first time users, the usability test was conducted three times. The result revealed that the usability of the web application is acceptable on the first trial. However, the usability improved on the next used which is evident on the third trial that yielded a 93.33% task completion rate with only one user error. The average time on task on every trial was lower th Thus, the web application was highly usable in doing its intended purpose especially if it is repeatedly used.

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Section: A Effectivenessmentioning

confidence: 66%

Usability of “Traysi”: A Web Application for Tricycle Commuters

Abana¹

2019

IJACSA

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“…Data hacks or breaches might result to a potential major economic or reputational damage, thus, further causing lack of trust in the affected firms. Moreover, there is lack of assurance of safety for personal cyber-users, thence an extensive cyberattack outcome which exposes national security to probable threats [30,31]. A couple of approaches are explored by various researchers in the cybersecurity field.…”

Section: Cybersecurity Gamificationmentioning

confidence: 99%

Cybersecurity Knowledge Deterioration and the role of Gamification Intervention

Faith Fatokun,

Zalizah Awang,

Suraya Hamid

et al. 2024

ARASET

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Cybersecurity is becoming an overly critical issue in contemporary times. Cyberspace safety is declining, and this covers all categories of persons, businesses, institutions, and even the government. Deterioration in cybersecurity knowledge and awareness has led people to become easy prey/victims of cybercrime. The more novel security systems are being developed, the higher the cyberattacks as hackers, scammers, and cybercriminals are innovative in their techniques to attack cyber-users. It is therefore paramount to investigate the stance of cybersecurity knowledge among the general IT (Information Technology) users, especially in the 21st century. This paper designed a cybersecurity quiz based on adaptations from literature and past cybersecurity quizzes and conducted investigations to test the knowledge of random cyber-users via the cybersecurity quiz. Results from investigations are quite surprising and instructive, thus serving as a propelling motivation to develop a cybersecurity game. Among the 10-questionnaire cybersecurity quiz, it was discovered that most cyber-users lack knowledge about network security. Also, the question on social engineering was not well performed by the respondents. Thus, it is important for upcoming innovations to take into consideration the aspects of network security, social engineering when designing cybersecurity gamification approaches. Gamification has been used as teaching aids for diverse learning fields, however the use of games in cybersecurity is still understudied. Thus, the result of this quiz is intended to be used to further boost the development of a cybersecurity game, which can be age centric, thus developing cybersecurity games that will be suitable for specific user groups. Interestingly, though females were not regular game players, however they were highly interested in playing a cybersecurity game, as majority of cyber-users (males inclusive), believed that a cybersecurity knowledge gamification approach can help enhance their cybersecurity knowledge and awareness. Conclusively, it is obvious that both the young and old still lack basic cybersecurity knowledge, thereby making them easy prey for cyberattacks. Gamification if applied properly into cybersecurity, could be an interactive learning platform that is both enjoyable, produces a high spirit of learning as well as help serve as a strong awareness tool that can boost cybersecurity user’s knowledge.

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“…One way to measure effectiveness is to calculate the level of completion when the user successfully achieves the goal in the task scenario [19]. Refers to (1), the completion rate is a percentage of the total number of tasks completed with the total number of tasks taken by the users [18], [19].…”

Section: Effectivenessmentioning

confidence: 99%

Measuring Usability on User-Centered Mobile Web Application: Case Study on Financial Mathematics Calculator

Martha,

Setyawan,

Riskiana

2023

khif

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Financial literacy is a person's skills regarding financial knowledge and behavior. In 2019, the National Survey of Financial Literacy and Inclusion (SNLIK) stated that Indonesia had a low level of financial literacy with a percentage of 38.03%. In 2016, the Indonesian government incorporated financial literacy into the K13 curriculum for the high school level to improve financial literacy at the student level. In line with that, students need facilities to help them learn financial literacy. This study aims to build an interaction design of financial mathematics calculators using the User-Centered Design method. The limitation of this study is the design uses a mobile web platform that targets high school students. The results of usability testing on effectiveness get an average task-completion rate score of 92.3%, an average efficiency of 92.0% overall relative efficiency, user satisfaction using the System Usability Scale (SUS) gets a score of 93.2 for the usability factor and a score of 74 for the learnability factor. The findings of this study indicate that the application is easy to use and provides a positive experience in learning financial literacy. The current study's results will support this application's use in future research as a new tool for providing financial literacy.

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Web Usability and User Trust on E-commerce Websites in Pakistan

Cited by 7 publications

References 14 publications

Usability of “Traysi”: A Web Application for Tricycle Commuters

Usability of “Traysi”: A Web Application for Tricycle Commuters

Cybersecurity Knowledge Deterioration and the role of Gamification Intervention

Measuring Usability on User-Centered Mobile Web Application: Case Study on Financial Mathematics Calculator

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