Website Evaluation in Tourism and Hospitality

Morrison, Alastair M.; Taylor, Jonathan; Douglas, Alex

doi:10.1300/j073v17n02_18

Cited by 153 publications

(113 citation statements)

References 28 publications

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“…al., 2010). Sin embargo, es difícil unir a todos los instrumentos para formar un único estándar para la evaluación de un sitio Web (Morrison et al, 2004). Hay varias clasificaciones que categorizan la evaluación de sitios Web, a partir de Law et al (2010) se establecen dos categorías principales:…”

Section: Metodologías De Análisis Webunclassified

Análisis longitudinal de los sitios web de las estaciones de esquí y montaña de España, Andorra y Pirineo de Francia. Temporadas 2009-10 y 2013-14

Lastra

Izquierdo

2016

turismo

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En el presente estudio se realiza un análisis longitudinal, entre las temporadas 2009-10 y 2013-14, de los sitios Web de las Estaciones de Esquí y Montaña de España, Andorra y Pirineo de Francia, adaptando el modelo eMICA (Extended Model of Internet Commerce Adoption) planteado por los autores Burgess y Cooper (2000) y adaptado por García y Escalera (2008). Un método de carácter exploratorio, que recoge las características y funcionalidades que el sitio Web de una estación de esquí y montaña debe tener. Los resultados son heterogéneos, y siguen mostrando un bajo grado de madurez funcional.

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Section: Metodologías De Análisis Webunclassified

Análisis longitudinal de los sitios web de las estaciones de esquí y montaña de España, Andorra y Pirineo de Francia. Temporadas 2009-10 y 2013-14

Lastra

Izquierdo

2016

turismo

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“…Initial public evaluation of the brand from its visual image is fine or coarse, brand identity system by the brand to the consumer is the most direct and rapid way. Especially in modern society, greatly enriched products, new product launches are dizzying, catch the consumers' attention, so it may further grab their wallets and hearts [5] . Fig.2 shows the brand image design.…”

Section: The Brand Image Designmentioning

confidence: 99%

Research on Innovative Inspiration of Internet Thinking on Brand Promotion Design

Zhang¹

2016

Proceedings of the 2016 4th International Education, Economics, Social Science, Arts, Sports and Management Engineering Confere

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Abstract:Internet new media precipitated by Internet companies, represented by the new economy, and also inspired the traditional enterprise marketing potential energy, all the companies are using the Internet as a new marketing, sales channels, information exchange, but also to brand competition spread to the Internet. Internet emphasis on corporate brand building deepening brand and quickly occupied the high ground on the Internet, the development of enterprises will play a decisive role. Visual brand image is the brand culture, brand concepts, brands and brand quality brands such as visual symbol of the internal factors, the fine form design and visual effects to convey a brand of course the audience will have a good first impression, but to the consumer psychology to establish a solid brand image, relying solely on the brand's visual identity is not enough, need more brands and brand quality assurance. Theoretical Introduction of Brand Promotion DesignIn essence, the brand positioning is described constitute the fundamental basis of a target consumer group target and to speak of. Formal brand positioning brand managers written description, it can ensure that the brand can be integrated throughout the organization and share the company's vision, and to guide people to the brand strategic thinking. Mining intrinsically linked brand building and between the visual image design in order to look for suitable Chinese brand visual identity development path.In addition, new media can promote the application of domestic brand visual identity in the early 21st century to mature. Computer software developed using the brand image of the design process provides a convenient, more advanced printing technology for brand image design applications support. Rapid economic development, created a lot of social wealth, in the new century, accumulated rich material wealth, to enhance training and aesthetic needs of enterprises and commodities to consumers for the requirements and selection criteria are also increasing. Customers not only want to have a good quality of their products, but also hope to buy the products have a good brand image, quality and service culture [1] . Domestic and foreign enterprises will also be regarded as visual brand image design effective means to enhance competitiveness be used, from newspapers to magazines, from TV to the network, from the logo to the packaging, from advertising to integrated marketing, brand image design function is constantly enlarge. Due to continued increasing brand image design services, professional brand image design enterprises have continued to increase, the number of employees is also not unusual. While domestic brand design enterprises and foreign advertising companies, joint planning agency is in a position to compete against each other, and each in the brand image of the design and operation also have different experiences and models, but it is precisely this kind of competition is different, prompting the two can learn from each other and exchange useful experience, so...

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“…Para os participantes, a internet contribuiu bastante para a qualidade de vida deles, permitindo acessarem informações que antes só podiam ser obtidas com a ajuda de uma pessoa, proporcionando, assim, mais autonomia (Harrison, 2005). Alguns estudos procuraram analisar a disseminação de informação na web por meio dos portais públicos de prestação de serviços, como os de Vilella (2003) e Morrison, Taylor & Douglas (2004). Estes autores avaliaram alguns sites relativos ao setor turístico com base em categorias e atributos específicos, como interatividade, multissensorialidade e simbolismo.…”

Section: Procedimentos Metodológicosunclassified

Os Cegos Conseguem ‘Enxergar’ Destinos Turísticos na Internet? Uma Análise da Acessibilidade dos Websites Oficiais dos Estados Brasileiros

Melo

Silveira

2013

RBTUR

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Resumo: Este artigo analisa a acessibilidade dos websites oficiais dos Estados brasileiros no que se refere à busca de informações sobre os seus destinos turísticos por parte de pessoas cegas. Foram avaliados todos os portais de turismo de cada Estado por meio de dois softwares avaliadores de acessibilidade. Em seguida, duas pessoas cegas que são usuárias da internet e tem o hábito de viajar a lazer acessaram os portais. Após as análises, verificou-se que apenas o website de turismo do Estado do Paraná apresentou-se como acessível tanto na análise de um dos softwares quanto na avaliação dos participantes, indicando que quase todos os portais brasileiros não são acessíveis para estas pessoas. O estudo não apresenta soluções práticas para melhorar a acessibilidade dos portais de turismo brasileiros, apenas, a partir de uma análise descritiva, mas, sobretudo relevante, levantar a problemática e provocar discussões sobre a temática em questão. Palavras-chave: Acessibilidade; Websites de Turismo Governamentais; Pessoas Cegas.Abstract: This paper analyzes the accessibility of official websites of Brazilian states with regard to seeking information about their destinations by blind people. We evaluated all tourism portals of each state through two software accessibility evaluators. Then, two blind people who are users of the Internet and has a habit of traveling for leisure accessed portals. After analysis, it was found that only the tourism website of the State of Paraná presented as accessible both in analysis of the software for the evaluation of the participants, indicating that almost all Brazilian portals are not accessible to these people. The study does not present practical solutions to improve the accessibility of Brazilian tourism portals, just from a descriptive analysis, but especially relevant, raise issues and provoke discussion about the topic in question.

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Website Evaluation in Tourism and Hospitality

Cited by 153 publications

References 28 publications

Análisis longitudinal de los sitios web de las estaciones de esquí y montaña de España, Andorra y Pirineo de Francia. Temporadas 2009-10 y 2013-14

Análisis longitudinal de los sitios web de las estaciones de esquí y montaña de España, Andorra y Pirineo de Francia. Temporadas 2009-10 y 2013-14

Research on Innovative Inspiration of Internet Thinking on Brand Promotion Design

Os Cegos Conseguem ‘Enxergar’ Destinos Turísticos na Internet? Uma Análise da Acessibilidade dos Websites Oficiais dos Estados Brasileiros

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