Welsh Visitor Attraction Web Sites: Multipurpose Tools or Technological Tokenism?

Blum, Verena; Fallon, Julia

doi:10.3727/109830501108750985

Cited by 18 publications

(12 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…As mentioned earlier, some have argued that there are three broad categories of evaluaSection 6: Website Evaluation in Hospitality and Tourism 243 tion approaches, business, customer, and combined business and customer (Blum & Fallon, 2002). Another view of Website evaluation techniques is to classify them into either formative or summative evaluations.…”

Section: Formative and Summative Evaluation Of Efficiency And Effectimentioning

confidence: 97%

“…They categorized the attractions in Wales into seven distinct categories and then evaluated the Websites using content analysis to determine which features were present. Blum and Fallon (2002) found that the attractions' Websites failed to make adequate use of the place (online purchases and distribution), promotion, and customer relations features. Perdue (2001) evaluated major North American ski resorts using four general Website characteristics; speed and quality of site accessibility, ease of navigation, visual attractiveness of the site, and quality of information content.…”

Section: Other Website Evaluation Approachesmentioning

confidence: 97%

“…The customer evaluation perspective has two views; the first has an emphasis on site design issues, and the second is based on consumer behavior theory. Blum and Fallon (2002) placed the modified BSC approach into the combination of business and customer perspectives group.…”

Section: The Beginningmentioning

confidence: 99%

“…Park (2003) evaluated the Websites of 23 large Korean travel agencies through a content analysis that measured factors such as the availability of online reservations, a home page in English, tourism information and company background, electronic boards, interactive communication tools, product search engines, links, cyber events, special prices, and customized products. Blum and Fallon (2002) did an evaluation of 53 Websites of Welsh visitor attractions using six groups of features (product, price, promotion, place, customer relations, and technical aspects). They categorized the attractions in Wales into seven distinct categories and then evaluated the Websites using content analysis to determine which features were present.…”

Section: Other Website Evaluation Approachesmentioning

confidence: 99%

“…For example, according to a literature review by Blum and Fallon (2002), there are three broad directions of Website evaluation: (1) business perspective;…”

Section: The Beginningmentioning

confidence: 99%

See 4 more Smart Citations

Website Evaluation in Tourism and Hospitality

Morrison¹,

Taylor

Douglas

2004

Journal of Travel & Tourism Marketing

153

106

View full text Add to dashboard Cite

Millions of dollars have been invested in Website development, often without much thought of how to evaluate the effectiveness of sites. This paper reports on the past, present, and likely future of one of the recommended approaches for evaluating tourism and hospitality Websites, the modified Balanced Scorecard approach. It traces the use of the approach from its beginning in 1999 to the present time. A thorough review of other approaches to Website evaluation is also provided. The article suggests that Website evaluation approaches can be classified into four groups based upon why and when the evaluation is done (formative vs. summative evaluation) and whether efficiency or effectiveness is being measured. It concludes with a call to action for industry leaders, academics, and consultants to develop a unified procedure for Website evaluation in tourism and hospitality.

show abstract

Section: Formative and Summative Evaluation Of Efficiency And Effectimentioning

confidence: 97%

Section: Other Website Evaluation Approachesmentioning

confidence: 97%

Section: The Beginningmentioning

confidence: 99%

Section: Other Website Evaluation Approachesmentioning

confidence: 99%

“…For example, according to a literature review by Blum and Fallon (2002), there are three broad directions of Website evaluation: (1) business perspective;…”

Section: The Beginningmentioning

confidence: 99%

See 3 more Smart Citations

Website Evaluation in Tourism and Hospitality

Morrison¹,

Taylor

Douglas

2004

Journal of Travel & Tourism Marketing

153

106

View full text Add to dashboard Cite

show abstract

An Application of the Capability Maturity Model for Evaluating Attraction Websites in Mainland China

Zhong

Leung

Law

et al. 2013

Journal of Tourism Research

View full text Add to dashboard Cite

This paper extends the applicability of the Capability Maturity Model to attraction website evaluation. Based on input by 120 respondents from four groups, including tourists, tourism academics, attraction managers, and IT professionals in Mainland China, an attraction website maturity model (AWMM) with six key performance areas and 48 key criteria was developed. To validate the applicability of the model, the AWMM was used to evaluate 357 websites of 4A-level attractions in Mainland China. Empirical findings revealed that the development of the China's attraction websites was at an infancy stage, while eCommerce in China has been adopted rapidly. Major improvements are required in relation to the interaction and commerce functions of these websites. Implications of the results of such improvements, as well as future research, are discussed.

show abstract

Zero acquaintance benchmarking at travel destination websites: what is the first impression that national tourism organizations try to make?

Han

Mills

2006

Journal of Tourism Research

View full text Add to dashboard Cite

This paper examines the marketing effectiveness of hospitality and tourismwebsites. An extensive review of literature on website effectiveness in hospitality and tourism revealed a total of 47 different instruments that have been used to evaluate hospitality and tourism websites. Using the grounded theory technique, a website evaluation tool called the online promotion evaluation instrument was developed with the aim of condensing the 47 existing tools into one benchmarked instrument with applicability across the various hospitality and tourism sectors. The developed online promotion evaluation instrument comprised three main features -aesthetics features (destination visualisation and Web design); informative features (uniqueness, monetary value and cultural promotion); and interactive features (e-travel planners and online communities). The instrument was tested using a random sample of 25 National Tourism Organization websites worldwide. The results of the instrument development and testing process are presented in this paper with directions for future research in website evaluation.

show abstract

Welsh Visitor Attraction Web Sites: Multipurpose Tools or Technological Tokenism?

Cited by 18 publications

References 0 publications

Website Evaluation in Tourism and Hospitality

Website Evaluation in Tourism and Hospitality

An Application of the Capability Maturity Model for Evaluating Attraction Websites in Mainland China

Zero acquaintance benchmarking at travel destination websites: what is the first impression that national tourism organizations try to make?

Contact Info

Product

Resources

About