What do airline mission statements reveal about value and strategy?

Law, Kris M. Y.; Breznik, Kristijan

doi:10.1016/j.jairtraman.2018.04.015

Cited by 40 publications

(41 citation statements)

References 56 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…In spite of their importance, it has been pointed out that mission statement studies on the airline industry are limited (Law et al, 2018;Lin et al, 2018;Kemp et al, 2003). Also, little research has been done on alliance members' distinctive value sharing through mission statements.…”

Section: Tablementioning

confidence: 99%

“…David (2001) argued that a company should cover all stakeholders widely in its mission statement. It has often been pointed out that a mission statement is a communication tool between a company and its outside stakeholders (Law et al, 2018;Lin et al, 2016;Bartkus et al, 2004). Airline business success depends on how well an airline manages relationships with its international and heterogeneous partners.…”

Section: Stakeholders In Airline Industry Mission Statementsmentioning

confidence: 99%

“…Whether the culture and values of an airline fits one's own company or not is a significant standard when choosing alliance partners (Medcof, 1997;Brouthers et al, 1995). However, regardless of its importance, it has been pointed out that very few studies have attempted to investigate the situation of mission statements in the airline industry (Law et al, 2018;Lin et al, 2018;Kemp et al, 2003).…”

Section: Introductionmentioning

confidence: 99%

“…In addition, they suggest "tourism" as a new component Lin et al (2018). analyzed 79 airline mission statements compared withKemp et al (2003) Law et al (2018).…”

mentioning

confidence: 99%

See 3 more Smart Citations

A Content Analysis of International Airline Alliances Mission Statements

Seo

2020

Business Systems Research Journal

View full text Add to dashboard Cite

Background: Mission statements have come to play an important role as tools for organizational value sharing.Objectives: This study aims to shed light on what types of values are highlighted in international airline alliance members’ mission statements, and whether there are significant differences or not.Methods/Approach: Quantitative content analyses have been conducted with the goal to investigate mission statements of 61 members of international airline alliances: Star Alliance, SkyTeam, and oneworld.Results: Frequency test outcomes reveal that “philosophy”, “self-concept” and “location” are the predominant components in oneworld, “philosophy” is the primary component in SkyTeam, and “philosophy” and “customer” are the focal components of Star Alliance. According to chi-square tests, Star Alliance members emphasize “customer” more often than others do, and oneworld members highlight “profitability” more often. One-way Anova tests with a post hoc analysis reveal that Star Alliance members cover more components than SkyTeam.Conclusions: The theoretical implication of these findings is that they reveal the existence of unique values among international airline alliances members offering a competitive advantage. As a practical implication, these findings will be helpful for international airline alliances and airline managers for comparative purposes.

show abstract

Section: Tablementioning

confidence: 99%

Section: Stakeholders In Airline Industry Mission Statementsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

“…In addition, they suggest "tourism" as a new component Lin et al (2018). analyzed 79 airline mission statements compared withKemp et al (2003) Law et al (2018).…”

mentioning

confidence: 99%

See 2 more Smart Citations

A Content Analysis of International Airline Alliances Mission Statements

Seo

2020

Business Systems Research Journal

View full text Add to dashboard Cite

show abstract

“…Firm strategies and business models are key factors that determine management and performance conditions. Particularly, in aviation, airlines usually share homogeneous business models [23,24]. Four main types of business model have been identified in the aviation sector: Net carrier, charter, regional and low-cost companies [25].…”

Section: Introductionmentioning

confidence: 99%

The Contribution of Global Alliances to Airlines’ Environmental Performance

2019

View full text Add to dashboard Cite

Global alliances have traditionally been related to improvements in the economic and operational performances of companies, particularly in the airline industry. However, we still do not know the effect of the participation in this kind of multilateral agreement on the environmental performance of airlines. The main aim of this work is to analyze whether the alliance membership of airlines has an effect upon their environmental performance, and if so, whether or not the characteristics of the global alliance, as well as the business model of the airline, may influence this relation to a greater or lesser extent. The results of regression and Analysis of Variance (ANOVA) in a sample of 252 airlines (58 included in one of the three global alliances: Star Alliance, Oneworld, and SkyTeam) show a strong and inverse relationship between environmental performance and belonging to an alliance. The paper also shows empirical evidence of the influence of the business model of the airline on environmental performance. These results suggest important implications for managers facing challenges regarding sustainability.

show abstract