In the last decade the number of rail passenger journeys in Great Britain has increased by half and car trips per person are down by a tenth. Meanwhile there has been significant growth in internet use and ownership of smartphones. Travel patterns are changing in tandem with adoption of digital age innovations. At a time when Britain is also poised to invest tens of billions of pounds in high speed rail, this paper examines how the experience of rail Historically, transport analysis has stemmed from the premise that travel is a derived demand -people are undertaking journeys at a cost to them (in terms of time and money in particular)in order to realise benefit from the activities they engage in upon reaching their destinations.Relative costs between different options for travel mode, route and destination have been important considerations in attempts to interpret and model travel behaviour. Treatment of journey experience in such contexts has tended to be in terms of journey comfort, convenience, reliability and safety, alongside time and cost. There has been little interest in accounting for how people's travel time itself is used or valued within transport analysis. This may seem rather surprising given that for England in 2014, the average person spent on average one hour per day travelling (DfT, 2014a). This amounts to a daily resource of 54 million hours for the population of England as a whole -or some 62 million hours for the population of Great Britain (England, Scotland and Wales).However, in the last ten or so years (stemming from earlier work by Mokhtarian and Growing uncertainty about the future of car travel -In a number of countries with developed economies and mature transport systems, something peculiar has happened over the ten year period -the historic growth in total car travel (total distance travelled) has not continued and car travel per person per year (measured by distance) has in some cases been in decline (Goodwin, 2012; Goodwin and Van Denker, 2013). Attention is now being devoted to better understanding the possible factors contributing to this phenomenon. These include limited road capacity in cities, a trend in urbanisation, fewer young people learning to drive and growing reliance on digital connectivity in society -as well as economic conditions. There is no professional consensus on whether the future trend in car travel will be one of growth, plateau or decline (Lyons and Goodwin, 2014). Alongside this phenomenon (which has been given the shorthand term 'peak car') there is also now much (hyped) consideration of the prospects for a future of the car as a self-driving vehicle. This sits alongside the notion of a 'sharing economy' emerging (Botsman and Rogers, 2010) in which people are more inclined to share the use of resources including vehicles. This might lead to a greater share of car use experience being as a passenger rather than as a driver.In tandem with the developments above, questions designed by the first two authors of this explores what the implications m...