This study investigates the relationships among Muslim tourists’ perceived values, satisfaction,loyalty and the moderating effect of religiosity. These relationships are explored with a sample of396 Ghanaian Muslim tourists visiting Larabanga Mosque. Structural equation modelling andmultigroup analysis were used to explore the relationships and the moderating effect of the studiedvariables. The results revealed that perceived values of Muslim had positive effects on touristsatisfaction and tourist satisfaction had a positive influence of on loyalty. However, quality andsocial values had negative effects on satisfaction. In addition, the significant moderating effect ofMuslim religiosity on the relationship between perceived value and tourist satisfaction wasestablished. The results of the study validate the viability of Islamic tourism practices that wouldbuild positive intention to re-visit or recommend destinations among potential Muslim tourists forfuture Islamic tourism market. Theoretical and practical implications of the findings are alsodiscussed.