“…This "mental and behavioral software" of individuals has been studied in biology, brain science, and psychology (Goleman, 2006a(Goleman, , 2006bGrawe, 2004;Peters & Ghadiri, 2011), but these findings have been more or less neglected in international business research. And yet, dyadic human interaction, such as buyer-seller negotiations and opportunity development, are crucial IB encounters (e.g., Bush & Ingram, 1996, 2001Herbig & Kramer, 1992;Herbst, Voeth, & Meister, 2011;Johnson, Lenartowicz, & Apud, 2006;Muzychenko, 2008). An encounter refers here to an episode of intercultural interaction in which two persons face each other in a businessrelated situation that constitutes part of a relationship-building process.…”