What Does Your Most Important Customer Want?

Goodrich, Nina; Aiman-Smith, Lynda

doi:10.1080/08956308.2007.11657427

Cited by 8 publications

(3 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…As a driver of quantum strategy and customer value creation, the logic of value innovation also creates new market space. According to research in strategic marketing and innovation management, value innovation, not conventional innovation, is what creates new markets that are very compelling from a commercial standpoint (Goodrich and Aiman-Smith, 2007). By providing a quantum leap in both the functional benefits and the psychological/social benefits, for instance, successful new products or services can create market opportunities.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

The relationships among the logic of value innovation, strategic decisions and market-driven factors

Şentürk

Özkan

2023

JBIM

View full text Add to dashboard Cite

Purpose The logic of value innovation has received increased attention in the strategic marketing and innovation literature. Studies investigating how value innovation, as a firm’s strategic mindset, contributes to creating new market space through more proximal market-driven factors such as strategic decisions and customer value are still lacking, nevertheless. This study aim to investigate how the logic of value innovation influences creating new market space through quantum strategy and customer value creation. Design/methodology/approach Survey data from a sample of 204 manufacturing and service firms was used to test the conceptual model and research hypotheses. The data were analyzed using structural equation modeling. Findings The findings reveal the direct and indirect effect of value innovation logic on the new market space through the mediation of quantum strategy and customer value creation. Besides, this study shows that quantum strategy does not directly contribute to customer value creation. A reason is that the quantum strategy as a both/and strategy is the more dominating factor in creating new market space. Originality/value There is still a lack of a systematic understanding of how value innovation, as a firm’s strategic mindset, contribute to creating new market space through a firm’s strategic choices and superior customer value creation, as more proximal market-driven factors. This study empirically attempted to address this research problem. This study contributes to the strategic marketing literature by providing a model for the interwoven relationships between value innovation, quantum strategy, customer value and new market space.

show abstract

Section: Hypothesis Developmentmentioning

confidence: 99%

The relationships among the logic of value innovation, strategic decisions and market-driven factors

Şentürk

Özkan

2023

JBIM

View full text Add to dashboard Cite

show abstract

“…inovadora, que se traduzem, permanentemente, em novos produtos, processos, sistemas gerenciais e liderança de mercado (GOODRICH, 2007).…”

Section: 5unclassified

Análise das sete dimensões da gestão do conhecimento em uma indústria do setor metal-mecânico

Miranda¹,

Pilatti²

2014

Tec.Soc.

View full text Add to dashboard Cite

show abstract

“…The very low importance given to relationships with universities and research institutes corroborates Terra's (1999) conclusion. Goodrich and Aiman-Smith (2007) emphasize the importance of learning through interaction with the most important customer in the value chain, as well as learning obtained with stakeholders, and through the circumstances of use of a product and service.…”

Section: 41mentioning

confidence: 99%

Analysis of the Seven Dimensions of Knowledge Management in Organizations

Ferreira

Pilatti

2013

Journal of Technology Management & Innovation

View full text Add to dashboard Cite

This study aims to identify critical elements in Knowledge Management in companies in the second and third sectors of the economy of the region of Campos Gerais, Paraná, Brazil. This is a cross-sectional survey. The sample consisted of 191 workers. To collect the data, a social scale developed by Terra (1999) was used. It was found that the critical elements are, in order of relevance: human resource management; organizational structure; organizational culture and values; information and communication systems; learning through the environment; strategic factors; the role of senior management, and the measurement of results. It is concluded that for most organizations to reach the condition of a learning organization several critical elements need to be overcome.

show abstract

What Does Your Most Important Customer Want?

Cited by 8 publications

References 2 publications

The relationships among the logic of value innovation, strategic decisions and market-driven factors

The relationships among the logic of value innovation, strategic decisions and market-driven factors

Análise das sete dimensões da gestão do conhecimento em uma indústria do setor metal-mecânico

Analysis of the Seven Dimensions of Knowledge Management in Organizations

Contact Info

Product

Resources

About