What drives companies to do good? A “universal” ordering of corporate social responsibility motivations

Lim, Alwyn; Pope, Shawn

doi:10.1002/csr.2199

Cited by 12 publications

(5 citation statements)

References 94 publications

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“…Finally, I showed how factors that seem to have contributed to the successful diffusion of the management technique tend to be undergirded by arguments for a universal applicability of the management technique at hand, and CSR more generally (on the universal applicability of CSR, see also Lim and Pope, 2022). When these universalist arguments are subjected to a critical reading, limitations quickly become apparent for all the stages of the management idea's life-cycle.…”

Section: Discussionmentioning

confidence: 99%

Corporate social responsibility as management idea: Between universal applicability and context dependency

Preuss

2023

Competition & Change

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The international spread of the concept of corporate social responsibility (CSR) has ignited a debate whether CSR is universally applicable or context dependent. To shed new light on this question, I propose to treat CSR as a management idea that consists of nested levels of abstraction, namely relatively abstract ‘management rhetorics’, within which more prescriptive ‘management models’ reside, which contain concrete ‘management techniques’. I then analyse the global diffusion of one CSR management technique, a CSR guidance document by UK-based business association Business in the Community (BITC), which suggests that companies could address CSR as four material areas: Workplace, Environment, Marketplace and Community. Following its life-cycle through the innovation, diffusion, institutionalization, dormancy and rebirth stages allows me to identify forms of horizontal diffusion, that is, diffusion among peers within a particular sector or country, and vertical diffusion, that is, between organizations that stand in a hierarchical relationship to each other. At each stage of the life-cycle, the success of the management technique seems to be aided by factors that treat the management technique as universally applicable. In themselves, all of these claims to universal applicability are easily countered by a more critical reading of the argumentation; yet, it is the way in which the nested levels influence each other, that is, the management technique feeding into management models and management rhetorics, that tends to give the notion of universal applicability of CSR its persuasiveness.

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Section: Discussionmentioning

confidence: 99%

Corporate social responsibility as management idea: Between universal applicability and context dependency

Preuss

2023

Competition & Change

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“…In addition, this study also investigated the moderating role gender on the proposed relationships. Though perceived CSR and green image have been the subjects of extensive research in recent service research, little remains known regarding the relational dynamics between these constructs among Gen Z customers [90,91], as therefore investigated in this study.…”

Section: Discussionmentioning

confidence: 99%

Corporate Social Responsibility as a Sustainable Business Practice: A Study among Generation Z Customers of Indian Luxury Hotels

Thomas

2022

Sustainability

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Corporate Social Responsibility (CSR) has attained great interest among academicians and practitioners alike. However, the underlying mechanisms and theoretical boundaries that amplify customers’ willingness to pay a higher price towards environmentally conscious hotel brands is under researched. Thus, to accelerate this discourse, the current study explores the relationship between perceived CSR, green image of a hotel brand, and customers’ willingness to pay a higher price. Drawing insights from the stakeholder theory, this study proposes a model and empirically validates how a positive CSR perception helps Generation Z customers perceive a green image of the company and drive positive responses like willingness to pay higher price towards socially responsible luxury hotels. The study further examines the moderating role of gender on the proposed relationships. Data collected from 302 Gen Z customers from 4 and 5 star (luxury) hotels in the capital city of India were analyzed through structural equation modelling. The results of this study confirm the significant direct impacts of perceived CSR on green image of a hotel brand as well as customers’ willingness to pay higher price. Moreover, the study also demonstrates the significant positive effect of perceived CSR on customers’ willingness to pay higher price. The results also confirm the moderating influence of gender on the proposed relationships. This study has important implication for managers of luxury hotels.

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“…This reflects a moral obligation (Aguinis & Glavas, 2012). Through CSR, organizations aim to promote social and environmental well‐being and portray their activities as virtuous, socially responsible, and morally correct (Lim & Pope, 2022). By engaging in CSR initiatives, hospitality organizations can create positive externalities such as reducing air pollution and combating global warming (Rhou & Singal, 2020), which reflects the moral essence of CSR (Aguinis & Glavas, 2012; Chernev & Blair, 2015).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Perceived corporate social responsibility and employee voluntary pro‐environmental behavior: Does moral motive matter?

Bai,

Tian,

Fan

et al. 2023

Corp Soc Responsibility Env

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Scholars have increasingly considered how to promote employee voluntary pro‐environmental behavior (PEB) in the hospitality industry. This research explores the normative pathway underlying the relationship between perceived corporate social responsibility (CSR) and voluntary PEB among frontline service employees. Guided by social cognitive theory, we suggest that the relationship between perceived CSR and voluntary PEB is mediated by organizational commitment and that this indirect relationship is moderated by moral efficacy. Multisource data from employees and supervisors (N = 221 matched pairs) support our proposed moderated mediation relationship, such that moral efficacy strengthens the positive indirect effect of perceived CSR on voluntary PEB via organizational commitment. This study adds to the literature by providing insights and implications for future research on the emergence of voluntary PEB in the hospitality industry.

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What drives companies to do good? A “universal” ordering of corporate social responsibility motivations

Cited by 12 publications

References 94 publications

Corporate social responsibility as management idea: Between universal applicability and context dependency

Corporate social responsibility as management idea: Between universal applicability and context dependency

Corporate Social Responsibility as a Sustainable Business Practice: A Study among Generation Z Customers of Indian Luxury Hotels

Perceived corporate social responsibility and employee voluntary pro‐environmental behavior: Does moral motive matter?

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