What Drives People to Use Grocery Apps? The Moderating &amp; Mediating Role of Customer Involvement and Trust

Chakraborty, Debarun; Altekar, Shrirang

doi:10.17010/ijom/2021/v51/i11/166734

Cited by 8 publications

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“…The findings of a study that found a link between trust and repurchase intention are supported by this conclusion. The literature on the subject strongly supports this conclusion [15,95]. Disruptive technology, such as greater security and privacy features, propels learning applications forward [96][97][98].…”

Section: Discussionmentioning

confidence: 92%

Assessing Repurchase Intention of Learning Apps during COVID-19

2022

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Learning apps are becoming increasingly popular, and consumers have widely recognized their benefits, particularly during COVID-19 and the resultant lockdowns. However, despite the growing popularity of learning apps, little is known about the consumer values that impact repurchase intent. Learning apps must increase client engagement by providing stronger value propositions to overcome this hurdle. The current study proposes the consumption values theory to find this gap, better explaining customer behavior toward learning apps. Data from 429 learning app users are used to test the suggested model. According to the research, all consumption values have a favorable and significant impact on the intention to repurchase learning apps. In addition, the moderating effect of Visibility on intent to use and trust’s mediating role are confirmed. The study’s findings add to our knowledge of consumer behavior and practice.

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Section: Discussionmentioning

confidence: 92%

Assessing Repurchase Intention of Learning Apps during COVID-19

2022

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“…Purchase intention, on the other hand, was found to have positive correlations with functional, emotional, epistemic and conditional values, as expected in H2, H3, H4 and H1, and this is consistent with the findings of other studies in the literature (Chakraborty and Paul, 2022;Chakraborty et al, 2022a, b, c, d). Consumers find (functional, emotional, epistemic and conditional) consumption values relevant when purchasing natural food products, according to these studies (Chakraborty and Altekar, 2021;Chakraborty et al, 2022a, b, c, d).…”

Section: Results Of Moderation Analysismentioning

confidence: 98%

“…, 2022a, b, c, d). Consumers find (functional, emotional, epistemic and conditional) consumption values relevant when purchasing natural food products, according to these studies (Chakraborty and Altekar, 2021; Chakraborty et al. , 2022a, b, c, d).…”

Section: Discussionmentioning

confidence: 99%

Using the consumption values to investigate consumer purchase intentions towards natural food products

Chakraborty

Dash

2022

BFJ

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PurposeNatural food products are becoming more popular, and their health-related benefits are widely acknowledged. The authors wanted to see the influence of different consumption values on purchase intention of natural food products. To address this gap, the current study proposes to use theory of consumption values to explain customers purchase intention towards natural food products.Design/methodology/approachThe authors used theory of consumption values (TCV), attitude and purchase intention to develop a comprehensive model. About 464 respondents have responded to the structured questionnaire which was floated through email and WhatsApp. Finally, the authors used structural equation modelling and moderation analysis to arrive at the final results.FindingsExcept for social value, all constructs named conditional, functional, emotional and epistemic were found to have a favourable and significant impact on consumers’ purchase intention towards natural food products. The study shows that attitude has a moderating effect on the association between emotional value and purchase intention.Research limitations/implicationsThis research illuminates the TCV which enable the long-term use of natural food products. In addition, the importance of attitude as a moderator of purchase intent provides a deep understanding of customer behaviour.Originality/valueThis model is the first of its kind in the current literature, using consumption values from the TCV with attitude to regulate purchase intention towards natural food products. In addition, theoretical advancements pave the path for future research.

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“…The transmission of user data by the mobile applications, through which the user can be easily identified, raises concerns regarding the users' privacy (Leith & Farrell, 2020; Chakraborty et al, 2022c). Some past research has indicated that location‐based information of the user can be easily deanonymized based on where the user has accessed the device (Golle & Partridge, 2009; Srivatsa & Hicks, 2012), and when this information is combined with other data, it can expose much larger details of about the user, thus threatening the privacy of the user (Chakraborty & Altekar, 2021; Leith & Farrell, 2020). Despite all the benefits that CTA offers for the containment of pandemics, governments must protect the privacy of their citizens (Bengio et al, 2020).…”

Section: Theoretical Framework and Hypothesismentioning

confidence: 99%

Citizen's adoption intention toward contact tracing apps: An analysis using innovation resistance theory

Chakraborty

Siddiqui

2022

Journal of Public Affairs

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This study explores the factors that prevent citizens from using contact tracing apps (CTA). It uses the innovation resistance theory to construct a parsimonious data analysis model. Data are collected from 440 users of CTA, and an analysis using structural equation modeling is done. Moderation analysis is performed to measure the influence of trust on the relationship between independent and dependent variables. The results reveal that privacy concerns, functional complexity, and benefit ambiguity are the main factors causing hindrance in the adoption of CTAs. The study carries implications for public authorities and technology professionals for promoting and increasing the uptake of public-oriented mass-consumption technology.

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What Drives People to Use Grocery Apps? The Moderating & Mediating Role of Customer Involvement and Trust

Cited by 8 publications

References 0 publications

Assessing Repurchase Intention of Learning Apps during COVID-19

Assessing Repurchase Intention of Learning Apps during COVID-19

Using the consumption values to investigate consumer purchase intentions towards natural food products

Citizen's adoption intention toward contact tracing apps: An analysis using innovation resistance theory

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