“…However, our study is the first to have respondents with hardened shorelines acknowledge the influence of their neighbors on their shoreline protection decisions (Figure 3). Despite waterfront property owners generally being aware of living shoreline approaches and their shoreline‐protection efficacy ( see Scyphers et al, 2020; Smith et al, 2017; Stafford & Guthrie, 2020), knowledge and awareness may be outweighed by social pressure or simply mimicking what their neighbors have done (Reddy et al, 2017). Potentially confounding factors, such as being in the same geographic region or having similar physical shoreline characteristics (e.g., fetch, geomorphology) and property values, have been previously suggested to influence neighboring shore‐protection decisions (Beasley & Dundas, 2021; Scyphers, Picou, & Powers, 2015; Stafford & Guthrie, 2020); however, none of these factors were strong predictors of current or preferred shore condition in our study.…”