What Drives Social Commerce: The Role of Social Support and Relationship Quality

Liang, Ting‐Peng; Ho, Yi-Ting; Li, Yuwen; Turban, Efraim

doi:10.2753/jec1086-4415160204

Cited by 1,022 publications

(1,035 citation statements)

References 42 publications

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“…Both sides of customer satisfaction (knowledge and emotional) represent important requirements for attracting the target audience to try M-commerce, which leads to the cognitive assessments that occur prior to emotional responses (Bagozzi, 1992;Chen & Cheng, 2009;Petter et al, 2013;Wang, 2008;Wu & Wang, 2006;Zhou, 2011). In addition, US and value added are complementary constructs that come after saturating the cognitive side with knowledge to make a decision (Hasan & Abuelrub, 2010;Liang et al, 2011, Wang, 2008. The regular use of mediators between the knowledge and emotional sides of customer satisfaction regarding electronic shopping systems toward reuse intentions, would be helpful for developing the appropriate reaction by application developers to the belief the knowledge importance (Caruana & Fenech, 2005;Liang et al, 2011;Lin & Wang et al, 2006).…”

Section: Implicationmentioning

confidence: 99%

Evaluating M?Commerce Systems Success: Measurement and Validation of the DeLone and McLean Model of IS Success in Arabic Society (GCC Case Study)

Bahaddad¹

2017

JBTP

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Section: Implicationmentioning

confidence: 99%

Evaluating M?Commerce Systems Success: Measurement and Validation of the DeLone and McLean Model of IS Success in Arabic Society (GCC Case Study)

Bahaddad¹

2017

JBTP

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“…The fact that the social media networks like Facebook and Twitter become popular opened the way for a new e-business distribution channel named social commerce (Liang, Ho, Li, & Turban, 2011). Social commerce can be defined as doing commercial transactions through social media networks.…”

Section: Engagement and Social Commerce Purchase Intentionmentioning

confidence: 99%

Instagram, Facebook or Twitter: Which Engages Best? A Comparative Study of Consumer Brand Engagement and Social Commerce Purchase Intention

Kırçova¹,

Yaman²,

Köse³

2018

Eur. j. econ. bus. stud.

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Social media networks compete with each other, and they make an effort to increase their number of users while at the same time trying to create engagement. That is because a social media brand with high engagement creates high commitment and that leads to satisfying its business partners. This also increases the social commerce through that social media brand. Social commerce is defined as the commercial activities through social media channels, and it is a subdimension of online commerce. The new realities increased the interest towards social commerce through social networks and made it valuable to explore for both practical and academic environments. This study aims to investigate social media engagement regarding social media networks and explore the relationship between social media engagement and social commerce purchase intention. In the light of these objectives, a survey was conducted to collect the data and shared through social media networks. Hypotheses in the research were analyzed by using independent samples t-test, one-way ANOVA, Pearson correlation, and multiple regressions. Results showed social media networks differ according to consumer brand engagement. Also, consumer brand engagement differs according to age, education level, and income level. Another result proves that consumer brand engagement differs according to social media usage frequency and time spent using social media. Furthermore, social commerce purchase intention differs according to the social media networks. Finally, the study found that there is a positive relationship between consumer brand engagement and social commerce purchase intention.

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“…The trust developed among the social community might possibly impact one's purchasing decision. Social media characteristics that facilitate the social interaction of consumers lead to increased trust and intention to buy [21,22]. Online businesses should consider using eWOM technologies as they are effective and primary source of social proof [2].…”

Section: Social Proofmentioning

confidence: 99%

Social proof in social media shopping: An experimental design research

Talib¹,

Saat²

2017

SHS Web Conf.

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Abstract. The practices of social proof techniques to attract consumers to shop on social media have proliferated over time and been used extensively. The reviewed literature uncovers that social community recommendation, customers' ratings and reviews, celebrity's endorser and numbers of likes, affect consumers' purchasing decisions. However, the effect of different types of social proof techniques on purchasing intention is unknown. This study empirically compares the effect of number of followers, celebrity endorser and social community recommendation on consumers' purchasing intention. An experiment has been conducted and the results reveal that the consumers' purchasing intention differs between groups. Further analysis discovers that the impact on consumers' purchasing intention is different between high number of followers and low number of followers, and between having social community recommendation and not having social community recommendation. Though, the impact of these two techniques is equal wherein no technique is superior to other. In order to gain purchasing engagement and boost online sales, online businesses on social media are encouraged to use the power of social proof technique, either by increasing the number of followers or providing more social community recommendations.

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What Drives Social Commerce: The Role of Social Support and Relationship Quality

Cited by 1,022 publications

References 42 publications

Evaluating M?Commerce Systems Success: Measurement and Validation of the DeLone and McLean Model of IS Success in Arabic Society (GCC Case Study)

Evaluating M?Commerce Systems Success: Measurement and Validation of the DeLone and McLean Model of IS Success in Arabic Society (GCC Case Study)

Instagram, Facebook or Twitter: Which Engages Best? A Comparative Study of Consumer Brand Engagement and Social Commerce Purchase Intention

Social proof in social media shopping: An experimental design research

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