What Drives Student Loyalty in Universities: An Empirical Model from India

Thomas, Sam

doi:10.5539/ibr.v4n2p183

Cited by 89 publications

(92 citation statements)

References 51 publications

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“…A number of researchers (see for example, [14], [16], [17], [19]) have confirmed that with the appropriate number of well-equipped computer labs and technical support, student satisfaction at business schools is greatly enhanced. The Computer Center at CBA supervises and maintains six computer labs consisting of over 200 computers and laser printers, provides on-demand technical assistance and training to students, provides all lecture halls, offices, and student clubs with high-speed internet, oversees the financial dealing rooms, provides Wi-Fi service to the campus, and maintains classroom technology installed in each lecture hall.…”

Section: ) Computer Labs Dealing Room Satisfactionmentioning

confidence: 99%

“…Seng and Ling [11], mention that the students who participate in student organizations, interacting with faculty members and other students are more likely to have a higher level of satisfaction than those who do not. Thomas [14] found that the second most important factor driving student satisfaction was social networking with peers and close working relationships with other students.…”

Section: International Journal Of Information and Educationmentioning

confidence: 99%

“…In addition to personal perceptions, student expectations are also shaped by personal needs, past experiences with professors and TAs, team projects, student activities, and word-of-mouth from other students, as well as the college's various means of communication (see [5], [10], [11], [14], [15], [17], [19], [21]- [24], [26], [27]). …”

Section: Outcome Variable: Overall Student Satisfactionmentioning

confidence: 99%

“…Satisfied students are committed and motivated to enhance their academic performance and develop themselves by acquiring the required knowledge and skills for after graduation (see [14], [15], and, [16]). The research also suggests that student satisfaction leads to student loyalty which in turn leads to pursuing a higher degree from the same college, recommending the college to other students, and improved retention rates.…”

Section: Outcome Variable: Overall Student Satisfactionmentioning

confidence: 99%

See 3 more Smart Citations

Measuring Student Satisfaction with Performance Enhancement Activities: Evidence from Business Education

Adnan¹,

Mohamed²,

Tarek³

et al. 2016

IJIET

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Abstract-The college of business Administration (CBA) at Kuwait University was initially accredited in 2005. Accreditation was maintained in 2010 and is preparing for the 2015 review. Direct and Indirect measurements of learning outcomes are part of AACSB accreditation standards. This study is devoted to the latter kind. A structured questionnaire, based on the service package concept, is used to measure overall student satisfaction and satisfaction with CBA's delivered services. Structural equation modeling is used to fit the data to a proposed student satisfaction model and investigate the total effect that the academic factors (exogenous variables) have on overall student satisfaction (outcome variable) and the role of the professional student clubs as mediator between these two sets of variables. The study also discusses the effect of demographic characteristics on research variables and identifies delivered services in need of improvement. The added value to the literature on measuring business school satisfaction is in the discovery of the vital role that student clubs can play in assisting administration in achieving a school's learning outcomes and in increasing student satisfaction.Index Terms-Business college education, confirmatory factor analysis, student satisfaction, survey design and analysis.

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Section: ) Computer Labs Dealing Room Satisfactionmentioning

confidence: 99%

Section: International Journal Of Information and Educationmentioning

confidence: 99%

Section: Outcome Variable: Overall Student Satisfactionmentioning

confidence: 99%

Section: Outcome Variable: Overall Student Satisfactionmentioning

confidence: 99%

See 2 more Smart Citations

Measuring Student Satisfaction with Performance Enhancement Activities: Evidence from Business Education

Adnan¹,

Mohamed²,

Tarek³

et al. 2016

IJIET

View full text Add to dashboard Cite

show abstract

“…Sembiring, 2013;Kheiry et al, 2012;Thomas, 2011;Mohamad & Awang, 2009). What is missing in the customer loyalty research in the educational sector is the kind of behavioural attitude employees of educational institutions, especially universities which the study is focused, should demonstrate towards their students for them to be loyal.…”

Section: Introductionmentioning

confidence: 99%

A study on improving employees’ behaviour towards increasing students’ loyalty: the mediating role of need understanding, service quality, and intimacy among students in Kenya

Amegbe¹,

Hanu²,

Nkukpornu³

2018

10.5267/j.msl

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During the past few years, there have been various studies on the relationship between academic behavior, teaching and student retention but not much has been on administration staff and students. This study examined improving employees' behavioural factors towards increasing students' loyalty. The paper explores the direct mediation and indirect mediation of employee behavioural factors leading to build student loyalty. More specifically the focus is on the constructs of service quality (SQLTY), need understanding (NEEDUND), intimacy (INTIMACY), and student loyalty (STLOY). This study depended on a positivist research paradigm. In this study, over 800 structured questionnaires were administered for research subjects. However, 743 were captured for the final analysis. The analytical tool used in this study is the ADANCO 2.0.1 software and in terms of statistical processing, the PLS-SEM technique was utilized. The two main takeaways from the direct relationships are that INTIMACY is a strong predictor of STLOY, and NEEDUND is also a strong predictor of SQLTY. The indirect mediations of INTIMACY on SQLTY and STLOY, IN-TIMACY on NEEDUND and STLOY, and SQLTY on NEEDUND and INTIMACY were all not supported. The study, like any academic work, has limitations. Despite these limitations, this study offers theoretical as well as practical values for the research community and administrators of universities and higher education administrators as a whole. For administrators of the universities and the higher education, the study points out the critical needs for administrators to better understand students' loyalty and behaviours of employees during the service encounter, which could lead to intimacy and eventually student loyalty. The present study is innovated by quantitatively examining how the above-mentioned behavioural factors of employees could lead to INTIMACY and STLOY.

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An Empirical Study of Critical Factors Relating to Higher Education Students’ Loyalty in Thailand

Kaewrattanapat

Wannapiroon

Piriyasurawong

et al. 2020

Advances in Intelligent Systems and Computing

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What Drives Student Loyalty in Universities: An Empirical Model from India

Cited by 89 publications

References 51 publications

Measuring Student Satisfaction with Performance Enhancement Activities: Evidence from Business Education

Measuring Student Satisfaction with Performance Enhancement Activities: Evidence from Business Education

A study on improving employees’ behaviour towards increasing students’ loyalty: the mediating role of need understanding, service quality, and intimacy among students in Kenya

An Empirical Study of Critical Factors Relating to Higher Education Students’ Loyalty in Thailand

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