The paper presents the results of theoretical understanding of the transport accessibility of rural tourism facilities and an empirical study of the opinions of rural tourism consumers. On the basis of a brief review of scientific publications on the development of various types of rural tourism and the impact of transport accessibility of tourist facilities on them the relevance and significance of the research is determined. The factors that influence the choice of tourist products are formulated. Estimated judgments of survey participants are analysed and latent variables and the role of quality of transport infrastructure in the choice of tourist products are established on the basis of a statistical procedure of factor analysis. The data obtained constitute an important input for transport accessibility of rural tourism facilities and infrastructure decision-making in regions with a large share of rural areas.