What Factors Influence Consumers to Buy Green Products? An Analysis through the Motivation–Opportunity–Ability Framework and Consumer Awareness

Yener, Gizem; Secer, Arzu; Ghazalian, Pascal L.

doi:10.3390/su151813872

Cited by 5 publications

(1 citation statement)

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“…The increasing affluence of society has led to a growing need for fresh, safe, low-carbon agricultural products. Consumer behavior when it comes to buying green products is greatly influenced by their drive, intellectual capacity, and consciousness, which all have a substantial impact on consumer behavior (Yener et al, 2023). Marketing strategies are investigated and suggested as a way to overcome the challenge of developing green agricultural products (Yang, 2020).…”

Section: Introductionmentioning

confidence: 99%

Evaluation of vegetable green logistics in Lanling County of China based on DEMATEL-ANP-FCE model

Wang,

Liu,

et al. 2024

Front. Sustain. Food Syst.

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IntroductionDue to the problems of greenhouse gas emissions, noise pollution, and vegetable waste pollution during the transportation of vegetables, it is not conducive to the sustainable development of the environment. To mitigate the pollution of the environment during transportation, vegetable green logistics plays a pivotal role in promoting both environmental sustainability and high-quality economic development. Therefore, it is crucial to evaluate the development of vegetable green logistics.MethodsThis research builds a DEMATEL-ANP-FCE model to scientifically assess the development of vegetable green logistics in Lanling County. In the first place, the model uses DEMATEL to verify the relationship and degree of influence between the primary indexes. In the second place, the ANP approach with Super Decisions software to determine the weights of the indexes at each level. Lastly, evaluating and scoring vegetable green logistics in Lanling County based on FCE.Results and discussionThe results of the study show that there is an interaction relationship between the primary evaluation indexes, and its evaluation score is low, the vegetable logistics in Lanling County has not reached the degree of greening. Accordingly, the evaluation results obtained by the DEMATEL-ANP-FCE model in this work are in line with the actual situation of vegetable green logistics in Lanling County, which verifies that the model has good applicability. Moreover, managerial contributions for promoting the development of vegetable green logistics in Lanling County are put forward in response to the evaluation situation. Expecting to enhance the greening level of vegetable logistical development and advance agricultural sustainability. Finally, all four questions raised in this paper are well addressed. This study also provides a new perspective and evaluation model for future related research.

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Section: Introductionmentioning

confidence: 99%

Evaluation of vegetable green logistics in Lanling County of China based on DEMATEL-ANP-FCE model

Wang,

Liu,

et al. 2024

Front. Sustain. Food Syst.

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Understanding sustainable purchasing behavior in Romania: Drivers, barriers, and environmental participation

Nicolae

2024

Management &Amp; Marketing

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In recent years, there has been a growing interest in sustainable purchasing behavior as individuals and organizations seek to align their consumption patterns with environmental and social values. To identify the local nuances of sustainable development in Romania, the current study aims to determine the main drivers and barriers to buying organic products. Various statistical techniques such as factor analysis, correlation, and multiple regression are applied to evaluate data collected from 595 urban consumers through an online survey. The responses are used to classify the participants into three different groups according to their ecological perceptions and preferences. Findings revealed a multifaceted landscape of drivers motivating individuals to engage in sustainable purchasing behavior, including attitude, green product knowledge, social influence and health consciousness. Furthermore, it was found that consumer participation in environmental actions is more often motivated by individual and contextual benefits rather than altruistic beliefs and social values. On the contrary, various barriers hindering the adoption of sustainable consumption practices were identified, such as high prices, limited availability, lack of awareness, and conflicting priorities. The impact of socio-demographic factors (age, gender, education and income) is also considered. To the best of the author’s information, this article represents one of the first attempts to provide a conceptual framework for the study of organic consumers in Romania and implement value-based segmentation, covering significant research gaps. By synthesizing the diverse array of drivers and barriers, this review provides valuable insights for policymakers, businesses, and researchers seeking to promote sustainable consumption. Across Europe, and particularly in Romania, this matter must receive the utmost priority.

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Integrating drivers of pro-environmental behavior and physical activity to explore (in) compatibilities between an active and an environmentally sustainable lifestyle

Eriksson,

Linde

2024

Front. Psychol.

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IntroductionSport and outdoor activities have benefits on people’s health and well-being but may also increase the frequency of unsustainable behaviors. The present study explores drivers of travel mode choice and consumption of material (clothes and equipment) associated with physical activity to clarify the extent to which an active and sustainable lifestyle is compatible. The role of identity and varying levels of internalized motivation for pro-environmental behaviors (autonomous and controlled environmental motivation) and engagement in physical activity (autonomous and controlled activity motivation) was examined. In addition, socio-demographic, physical context, and life situation correlates of environmentally significant behaviors associated with physical activity were analyzed.MethodsA survey of a random sample of the general public in Sweden (n = 1013) was conducted.ResultsAfter controlling for hours of physical activity, the study showed that environmental self-identity was related to a lower likelihood of using the car alone via autonomous environmental motivation and to a higher likelihood of buying and selling used material via controlled environmental motivation. Physical activity drivers displayed diverse impacts on environmentally significant behaviors, e.g., athlete identity was associated with a higher likelihood of using the car alone and buying new material, but also selling used material. Being a member of a sport or outdoor organization was related to a higher likelihood of using the car alone and buying new material, but also using active travel modes as well as buying and selling used material.DiscussionWith a better understanding of the drivers of environmentally significant behaviors in this domain, strategies to encourage sustainable transport and circular flows of material in sports and outdoors can be outlined.

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What Factors Influence Consumers to Buy Green Products? An Analysis through the Motivation–Opportunity–Ability Framework and Consumer Awareness

Cited by 5 publications

References 74 publications

Evaluation of vegetable green logistics in Lanling County of China based on DEMATEL-ANP-FCE model

Evaluation of vegetable green logistics in Lanling County of China based on DEMATEL-ANP-FCE model

Understanding sustainable purchasing behavior in Romania: Drivers, barriers, and environmental participation

Integrating drivers of pro-environmental behavior and physical activity to explore (in) compatibilities between an active and an environmentally sustainable lifestyle

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