What help do you need for your fashion shopping? A typology of curated fashion shoppers based on shopping motivations

Sebald, Anna Kathrin; Jacob, Frank

doi:10.1016/j.emj.2019.08.006

Cited by 40 publications

(31 citation statements)

References 56 publications

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“…Along these lines, the majority of studies relied on data from multiple industries (Alexander & Cano, 2019; Buldeo Rai et al., 2019b; Jocevski et al., 2019; Larke et al., 2018; Saghiri et al., 2017; Valentini et al., 2020; Yrjölä et al., 2018a). Some sector‐specific studies employed data from the fashion (Jo et al., 2020; Juaneda‐Ayensa et al., 2016; Sebald & Jacob, 2020; Silva et al., 2020; Wollenburg et al., 2018a; Ye et al., 2018) and apparel sectors (Aw, 2019; Fisher et al., 2019; Frasquet et al., 2019; Rodríguez‐Torrico et al., 2017; Rosenmayer et al., 2018). The vast majority of studies were conducted in developed economies, leaving other geographic areas and markets largely unexplored.…”

Section: Synthesis Of Findings and Future Research Agendamentioning

confidence: 99%

Consumer decision‐making in omnichannel retailing: Literature review and future research agenda

Mishra

Singh

Köles

2020

Int J Consumer Studies

270

255

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The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce business operates, subsequently bringing fundamental changes to consumer expectations and decision‐making processes. Despite the unquestionable relevance of this area of inquiry, the focal literature concerning omnichannel retailing remains sporadic and fragmented. With this in mind, the purpose of the current paper is to provide a comprehensive and concise state of the art literature review on omnichannel retailing. More specifically, we engage and draw upon the cognitive‐affective‐conative model to understand consumer behaviour within the omnichannel retailing context. The current study is built based on a review of total 131 research papers that were identified following a comprehensive search of the Web of Science database, capturing the time period between January 2011 and April 2020. This set of work was reviewed thoroughly to explore the aims, methodology and key contributions. In addition to engaging a systematic assessment and rigorous evaluation of the studies, we also extend literature by studying the relationship between omnichannel retailing and consumer decision making, with specific attention to consumer motivation, attitude and behaviour towards omnichannel retailing. Previous studies suggest consumer behaviour in omnichannel retailing to be a promising yet underexplored area with several potential avenues for future research. Among these, particularly lucrative directions include theory‐driven research, comparative cross‐cultural studies and qualitative approaches that capture rich first‐hand accounts of consumer decision‐making encounters. The current paper is timely and advantageous because it offers a holistic picture of omnichannel retailing research and provides literature‐driven evidence about a range of relevant consumer behavioural dimensions. It also integrates consumer responses using the cognitive‐affective‐conative model to advance our understanding of consumer decision‐making in the omnichannel customer journey. Recommendations for future research are provided using the Theory, Methodology and Context (TMC) framework. We conclude the paper by discussing implications for academics and practitioners.

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Section: Synthesis Of Findings and Future Research Agendamentioning

confidence: 99%

Consumer decision‐making in omnichannel retailing: Literature review and future research agenda

Mishra

Singh

Köles

2020

Int J Consumer Studies

270

255

View full text Add to dashboard Cite

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“…Hult et al [9] held that customer experience is an internal and subjective reaction in the process of direct and indirect contact between a customer and an enterprise, including manifold aspects of service quality provided by the company, such as the advertising, packaging, function, user-friendliness, and reliability of the product and the reliability of service. Sebald and Jacob [10] held that customer experience stems from consumers' feelings of different levels, including rationale, emotion, psychology, and mentality. Otterbring and Lu [1] maintained that customer experience involves all contact points that are inherently integrated from the initial research of products to the ensuing consumption.…”

Section: Customer Experiencementioning

confidence: 99%

Does the Effect of Customer Experience on Customer Satisfaction Create a Sustainable Competitive Advantage? A Comparative Study of Different Shopping Situations

Pei

Guo

et al. 2020

Sustainability

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With the rapid development of online shopping and traditional physical store shopping interweaving to form different shopping situations, customer experience has gradually become the main source of retailers’ sustainable competitive advantage through differentiation. Retailers need to continuously improve customer experience in different shopping situations to maintain long-term sustainable customer satisfaction and achieve sustainability. The study aims to examine what kind of shopping situations will influence customer experience and customer satisfaction. A total of 288 questionnaires were collected from two different shopping situations (146 questionnaires from physical stores were collected in five cities in China and 142 online questionnaires were collected from 21 provinces in China), and multiple regression analysis was adopted to test the hypotheses. As a result, we found that customer experience with staff service, shopping environment, and shopping procedure has a positive influence on customer satisfaction. Different shopping situations significantly moderate the relationships among customer experience with the shopping environment, product experience, and customer satisfaction but rarely influence customer experience with staff service and service procedures. Finally, gender significantly moderates the relationship between customer experience and customer satisfaction in different shopping situations. This study theoretically reveals the relationship between customer experience and satisfaction in different shopping situations and provides practical suggestions for retailers to form differentiated sustainable competitive advantage through customer experience management.

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“…However, CSS is a fairly new and unexplored research area, with most existing research related to CSS limited to customer typology (e.g. Sebald and Jacob, 2020), behavioural attention and motivation (Sebald and Jacob, 2018) and consumers' perceptions of using CSS (Bhatt, 2018), which ultimately bear little empirical insight on the characteristics of CSS that facilitates cognitive responses. Specifically, little empirical insight exists on how different types of CSS (full, partial, none) facilitate or inhibit consumers' tendency to experience psychological discomfort, known as cognitive dissonance.…”

Section: Introductionmentioning

confidence: 99%

Shopping without the fuss: the effect of curation type in clothing subscription adoption on cognitive dissonance and consumer responses

Johnson

Seifert

Lee

2021

IJRDM

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PurposeTo address the volatile nature of the retail industry, retailers have adopted clothing subscription services (CSS) to meet the demanding needs of consumers. This study provides insight into different types of CSS, as well as a process by which behavioural intentions are influenced by CSS type through cognitive dissonance (wisdom of purchase and emotional dissonance) and attitude towards the CSS.Design/methodology/approachAn experimental design manipulating the CSS type (full/partial/none) was conducted among 358 US consumers to test the proposed hypotheses.FindingsHayes PROCESS macro model results demonstrated that consumers did not experience more cognitive dissonance towards a partially, fully curated or non-curated CSS. However, a significant interaction effect further uncovered that consumers with high aesthetic perception experience more negative wisdom of purchase towards a fully compared to a partially curated CSS, thereby impacting attitude and behavioural intention towards CSS.Practical implicationsDue to today's rapidly evolving retail industry, retailers endeavouring to engage in this business model should come up with strategies to turn a visitor into a subscriber and decrease hesitation in novice consumers. Moreover, retailers should ascertain consumers’ level of aesthetic perception as it plays an important role in CSS adoption.Originality/valueWe introduced a unique operationalization of CSS types by differentiating between fully, partially and non-curated subscriptions, which are commonly employed in the subscription-box marketplace. The previous literature rarely makes distinctions between these types, although our findings show that consumers perceive them differently.

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What help do you need for your fashion shopping? A typology of curated fashion shoppers based on shopping motivations

Cited by 40 publications

References 56 publications

Consumer decision‐making in omnichannel retailing: Literature review and future research agenda

Consumer decision‐making in omnichannel retailing: Literature review and future research agenda

Does the Effect of Customer Experience on Customer Satisfaction Create a Sustainable Competitive Advantage? A Comparative Study of Different Shopping Situations

Shopping without the fuss: the effect of curation type in clothing subscription adoption on cognitive dissonance and consumer responses

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