“…The literature examining consumers' awareness and use of publicly available physician quality information (PQI) is limited, given the relative newness of these reports, with some existing evidence suggesting that awareness of PQI is low (Schneider and Epstein 1998;Abraham, Feldman, and Carlin 2004;Sinaiko, Eastman, and Rosenthal 2012;Christianson et al 2014;Scanlon et al 2015). A handful of articles analyzing the factors associated with PQI awareness and/or use have found a number of predictors, including gender, education, chronic illness, self-rated health, communication strategies, size of employer, and propensity to use information (Schneider and Epstein 1998;Farley et al 2002;Abraham, Feldman, and Carlin 2004;Christianson et al 2014). However, all of these studies have examined associations with cross-sectional designs, and to our knowledge, no study has used longitudinal data to analyze if and how much consumers' awareness and use of PQI increases in response to the changes in the amount and content of publicly reported PQI.…”