2016
DOI: 10.1016/j.jwb.2015.05.001
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What is beneficial for first-time SME-exporters from a transition economy: A diversified or a focused export-strategy?

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Cited by 78 publications
(76 citation statements)
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“…Finally, organizational strategy is the last important factor with three sub-components of advertising strategy, focus on key customers and strategic orientation. The results of our study are consistent with other findings reported on the literature (Dikova et al, 2015). Andersen (2006), for instance, developed a conceptual framework and a range of propositions for empirically testing SME export managers' assessment and implemented of personal contacts as a vehicle for export information generation.…”
Section: Discussionsupporting
confidence: 90%
“…Finally, organizational strategy is the last important factor with three sub-components of advertising strategy, focus on key customers and strategic orientation. The results of our study are consistent with other findings reported on the literature (Dikova et al, 2015). Andersen (2006), for instance, developed a conceptual framework and a range of propositions for empirically testing SME export managers' assessment and implemented of personal contacts as a vehicle for export information generation.…”
Section: Discussionsupporting
confidence: 90%
“…Alternative strategies for identifying balancing markets for certain commodities to maintain price stability have in common with the findings of Sharma, Nguyen, & Crick (2018), and Cieślik, Kaciak, & Thongpapani (2015). Furthermore Dikova et al (2016) recommends that export companies to be active in expanding export markets in various potential countries; this is aimed at avoiding saturation of demand from customer countries. Efficiency as part of the application of the theory of comparative advantage and supported by the research of Mohsenzadeh & Ahmadian (2016), on the other hand companies must implement manufacturing strategies to produce derivative products from primary commodities, as has been applied to West Java, Indonesia.…”
Section: Figure 1 Cartesius Diagram Of Tows Analysis Resultsmentioning
confidence: 99%
“…The advantages of export product differentiation are positively related to export market performance and export performance (Leonidou et al 2015). Dikova et al (2016) states that a diversified export strategy in terms of products, markets and intensity has an impact on export performance despite declining performance. Market deployment strategies are more beneficial for companies to export than at certain market concentrations because the concentration approach actually exacerbates the company's long-term export performance.…”
Section: Export Performancementioning
confidence: 99%
“…However, expanding the international activities is crucial for firms, especially small and medium-sized enterprises (SMEs), to survive, succeed and growth (Majocchi, Bacchiocchi, & Mayrhofer 2005;Dikova et al, 2016) and promote their economic growth. Moreover, SMEs need to get along with various exporting challenges, depending on that from which country SME operates.…”
Section: Introductionmentioning
confidence: 99%