PurposeThis paper examines how market orientation and competence of knowledge reinforce the innovation and in turn improve the business performance.Design/methodology/approachThis research applied research design with quantitative approach based on positivism philosophy, that is, research aimed to test the theory and data which is general to produce findings that are special through hypothesis test. This study was supplemented by field studies as a necessary source of data in the form of trends, attitudes, opinions, perceptions of owners, managers or senior employees of SMEs in the textile industry in Bali, related to the variables used in this study.Findings(1) Market orientation influences business performance, (2) competence of knowledge moderates the influence of market orientation on business performance, (3) innovation moderates the influence of market orientation on business performance.Originality/value(1) Novelty of this research is developing the concept of competence of knowledge associated with business performance in which this relationship has not yet been expressed. (2) Building the concept of innovation development of small-scale industry based on the market orientation. (3) Developing the concept of innovative development of small and medium enterprises of textile industry based on competence of knowledge. (4) Investigating the concept of market orientation and competence of knowledge in an integrated and holistic way to strengthen the innovation and business performance of SMEs of the textile industry in Bali.
Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian sepatu converse di Makassar. Data yang digunakan dalam penelitian ini diperoleh dari kuesioner (primer). Metode pengambilan sampel metode non probability sampling dengan pendekatan purposive sampling. Adapun jumlah sampel yang digunakan adalah 100 responden di Makassar, pernah membeli dan menggunakan sepatu converse dalam satu tahun terakhir. Metode analisis yang digunakan adalah metode analisis deskriptif dan analisis regresi berganda dengan aplikasi SPSS 22.00 for windows. Hasil penenlitian ini menunjukkan bahwa variabel citra merek tidak berpengaruh positif dan signifikan terhadap keputusan pembelian sepatu converse di Makassar. Sedangkan variabel kualitas produk dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian sepatu converse di Makassar. Berdasarkan koefisien regresi (Standardized Coefficients Beta) menunjukkan bahwa variabel harga produk yang paling dominan mempengaruhi keputusan pembelian sepatu converse di Makassar.
In principle what has been discussed by experts on the theory of Work Motivation,Performance, and Achievement, from the results of the research Journal review obtained definitions as well as indicators on each theory which is a variable that is motivation, performance and work performance, essentially there is an explanation and legal source in the Koran. This is a strengthening and meaning for these variables. This is evidence that the Koran as a divine word is the greatest source of knowledge that we can learn and understand and practice in everyday life. Developing theoretical theories such as motivation, performance and work performance, can be applied and practiced in a general organization, business environment, and included in Islamic Banking. Motivation is the process of influencing or encouraging from outside to a person or work group in order to want to carry out something that has been determined (Samsudin, 2005: 281). Furthermore Performance is the real behavior displayed by each person as workperformance produced by employees in accordance with their role in the organization.Employee performance is a very important thing in the organization's efforts to achieve its goals.And on the next point is work achievement which is one measure of the work of a person in a company organization and becomes one of the considerations in the implementation of promotion. The achievement of one's work can be seen based on the qualifications possessed, namely skills, skills, experience and environment work (adaptability).
The study is aimed to identify and solve the problems of why the food and beverage SMEs in South Sulawesi are not able to have a longer sustainability in comparison to the large one and how an integrated model of the sustained competitive advantage is built for SMEs of food and beverage should be built. On the basis of theoretical and empirical findings from many cases in the world, the study identifies four latent variables measured by nineteen indicators possibly affecting the sustainability of food and beverage SMEs in the South Sulawesi. With the use of theoretical approach, the identified four latent variables are constructed resulting six hypotheses. Firstly, the latent variable of the product is related to two latent variables that are the business-specific condition and the sustainable competitive advantage. The latent variables of the process-specific condition are associated with three latent variables that are the product-specific condition, the business-specific condition, and the sustained competitive advantage. The last is the latent variable of the businessspecific condition is related to the sustained competitive advantage. Each latent variable studied is reflected by indicators and the whole the fourth latent variables are measured by 19 indicators.
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