The balance of work-life balance and burnout on employee job satisfaction both directly and directly carried out on employees of the Deputy Health BPJS Office in South Sulawesi, West Sulawesi, Southeast Sulawesi, and Maluku. This study uses quantitative variables that investigate the position of the variables proposed and the relationship between one variable with another variable. This research is to test hypotheses that have been formulated previously. This study will explain the causal relationship between variables through hypothesis testing. In this study, the analytical method used is path analysis with an analytical path using the Smart PLS 3.2.8 program. The results of this study found that work-life balance has a positive and significant effect on employee job satisfaction, burnout has a negative and significant effect on employee job satisfaction, a positive work-life balance and a significant effect on employee job satisfaction if mediated by burnout.

The purpose of this study is to determine the importance of entrepreneurship, market orientation, knowledge sharing capabilities that are combined with the application of innovation and business strategies to measure the performance of food & beverages SMEs using conventional methods and digital marketing in Makassar that will lead to an increase in the competitiveness of the UKM itself through the perspective of consumer culture theory, applicative resource based view theory and technology acceptance models. The research method uses quantitative approach. Data analysis method used is Partial Least Square (PLS). Data analysis test tool uses Smartpls 3.0 software. The results showed directly stated that all variables have a significant and positive influence, as well as indirectly. directly states all variables have a significant and positive effect.

The leader must be able to manage the employees with individual values that are different due to differences in their cultural backgrounds. This makes it important to understand that differences in national culture and make generalizations or stereotypical conclusions can not only be a mistake but also can be a problem. Indonesia as a country with diverse cultures is also a challenge in the context of organizational behavior, so the study on local cultural nuance becomes important to continue to be done.This study aimed to analyze the local culture "pela gandong" of Maluku on the influence of personality towards organizational citizenship behavior and employee performance. The populations were the banking industry employees in the city of Ambon, Maluku province, Indonesia with a sample of 187. The data were analyzed through structural equation models using LISREL software.The results showed that; personality had a positive and significant influence towards OCB, personality did not significantly influence employee performance, OCB had a positive and significant influence towards employee performance. The moderation of local culture "pela gandong" strengthens the relationship between personality and OCB. The local culture "pela gandong" did not moderate the relationship between personality and performance. The moderation of local culture "pela gandong" strengthens the relationship between OCB and employee performance.Keywords: "Pela Gandong" Local Culture, Personality, OCB, Performance. BackgroundCulture has been identified as one of the fields of organizational behavior studies as an interdisciplinary field devoted to understanding and managing employees better. Anthropology that contributes to this (Robbins and Judge, 2014). The cross-cultural analysis also becomes important to do to better understand the behavior in the organization.Culture becomes one of the interesting things to be explored further in this study. Tsui, et al., (2007) in his meta-analysis of the development of organizational Business and Management Research, volume 40 252 behavioral research with national culture as the main variable reveals a number of paradigm development and research methods used, but it also becomes a gap because it occurs mainly in North America and Europe, whereas The 21st century should be a century of international management research. The unique challenge of organizational behavioral research in a cross-national context is to ensure the validity of cultural concept constructs, incorporate other national differentiators to improve the internal validity of the findings and strengthen the research design by leveraging inter-country collaboration so as to enhance external validity. Tsui, et al (2007) then recommends that more research with the characteristics of other countries with cultures different from preference based on existing models (which are mostly US models) and analyzed with other countries that may be different from Americans in the same phenomenon. North America and Europe dominate the glob...

The study is aimed to identify and solve the problems of why the food and beverage SMEs in South Sulawesi are not able to have a longer sustainability in comparison to the large one and how an integrated model of the sustained competitive advantage is built for SMEs of food and beverage should be built. On the basis of theoretical and empirical findings from many cases in the world, the study identifies four latent variables measured by nineteen indicators possibly affecting the sustainability of food and beverage SMEs in the South Sulawesi. With the use of theoretical approach, the identified four latent variables are constructed resulting six hypotheses. Firstly, the latent variable of the product is related to two latent variables that are the business-specific condition and the sustainable competitive advantage. The latent variables of the process-specific condition are associated with three latent variables that are the product-specific condition, the business-specific condition, and the sustained competitive advantage. The last is the latent variable of the businessspecific condition is related to the sustained competitive advantage. Each latent variable studied is reflected by indicators and the whole the fourth latent variables are measured by 19 indicators.

This study aims to determine the Effect of leadership sale and work discipline on service Quality and Employee Performance in the Investment Office and One-Stop Integrated service in Makassar city. The approach taken in this study was a quantitative approach with the path analysis method. The population in this study are employees at the Department of Investment and one-stop integrated service or the city of Makassar. Data collection techniques used observation, interviews, and questionnaires while data processing using SPSS (Statistical Product and Service solution) version 23. The results showed that there is a positive and significant influence of leadership style on service quality. There is a negative and insignificant influence of work discipline on service quality, there is a positive and significant influence of leadership style on employee performance, there is a negative and insignificant influence of work discipline on employee performance, there is a negative and significant effect of service quality on employee performance, there ia a positive and significant influence of leadership style on employee performance through quality service. There is a negative and insignificant influence of work discipline on employee performance through service quality.