“…To be clear, new technological solutions developed by firms and other "producers" are undoubtedly important. However, focusing solely on the production of new technologies may run the danger of neglecting, for example, the path dependence and resistance to change of technological regimes and socio-technical systems (e.g., Dosi, 1982;Geels, 2002) as well as the necessary non-technological (e.g., social and transformative) innovations and an adequate societal implementation (see also Blok, 2020;Loorbach et al, 2020). Indeed, without due consideration of the demand side impact of novelties beyond market uptake, technological advancements may even be voided or actually corrupted by unsustainable consumption habits (see also Daniel & Reisch, 2014, on a related note)-a ramification that has been dubbed rebound effect (e.g., Greening et al, 2000;Herring & Roy, 2007).…”