What Is Second Screening? Exploring Motivations of Second Screen Use and Its Effect on Online Political Participation

Abstract

This study focuses on second screening for news, a hybrid media process that combines watching news on television and a second, web-connected screen (i.e., smart-phone, laptop Second screening is a trending new media use that embodies one aspect of a phenomenon known as hybrid media (Chadwick, 2013) and highlights the ubiquity of social media and connectedness in modern life. Second screeners use a digital device (i.e., smart phone or laptop) while watching television to access the Internet and social network sites in order to obtain more information about or discuss the program they are watching. This virtual collocation unifies traditional media and online networks, but its effects have not largely been studied. Little is known about the motivations to engage in second screening. Even less explored is the use of second screening in the

Dual Screening the Political: Media Events, Social Media, and Citizen Engagement

“…Our main focus in this article is on the extent to which the balance of specific media affordances that are mobilized in dual‐screening contexts may act as drivers of political engagement, both online and offline. In the only extant study to use individual survey responses, using a commercial general audience panel survey, Gil de Zúñiga, Garcia‐Perdomo, and McGregor () examined what they term “second screening.” They found that second screening of political television news content is a positive predictor of online political engagement, even after controlling for demographic variables and a number of other correlates, such as trust in media and general patterns of news consumption. In their account, second screening was studied as a general practice among a random sample of the population.…”

Second Screen Engagement of Event Spectators

“…The Second Screen should stimulate the audience interest in publishing personal perspectives [7]. Multiple works consider Second Screens with social media integration as a good instrument to receive public opinion [14]. In [11] the authors analyzed tweets that were published related to TV broadcast and categorize them by their purpose, such as opinions, interpretations, emotions, attention seeking, or sharing information.…”

“…Considerable works from a variety of perspectives exist for Second Screen [3][4][5][6][7][8][9][10][11][12][13][14]. The applicability and research goals can be classified by the target audience, considering both local and remote users.…”

Coproduction or cooptation? Real-time spin and social media response during the 2012 French and US presidential debates

“…Nowhere is this more apparent than in the growth of audience practices of 'second screening' or 'dual screening': viewing multiple sources of information about a topic -often a broadcast source such as television in combination with a social media source such as Twitter (Gil de Zúñiga et al, 2015;Vaccari et al, 2015). The simultaneity of such practices encapsulates the 'timeless time' of information production, reception and response in the network society (Castells, 1996).…”