“…It seems like a human activity has two dimensions: first onephysical, psychological, economic, and legal restrictions, faced by each of the society members; however, if activity is not overlapping, it opens up all opportunities; second onedefines which of the opportunities will be chosen. There are two mechanisms: rational choice and social norms (Dunajevas, 2009). In the context analyzed by the authors, rational choice is important because people, acting under the constraints imposed on them by their resources, psychophysical organization and their decisionmaking competence, try to implement a consistent set of goals, using the best available way to use the information accessible to them to form opinions about the surrounding world, and to choose the actions, which, according to these opinions, are the best means of achieving their goals (Norkus, 2005b).…”