What Makes Characters’ Bad Behaviors Acceptable? The Effects of Character Motivation and Outcome on Perceptions, Character Liking, and Moral Disengagement

Abstract

Resumen. El diseño de concepto es el puente entre la narrativa y las etapas de la producción (modelos, estructuras, animación, efectos, texturas). Para lograr una efectiva transición, es necesario que, desde el diseño de concepto como intermediador entre la plástica y la mecánica, se construya la estética general del proyecto animado a partir del diseño de personajes u objetos y el acting para generar un vínculo empático con el público. La sistematización de la experiencia estará enfocada en el personaje principal, Gonzalo Guerrero Aroza, del proyecto animado, "Crónicas del Borde del mundo", quién será la base para la aplicación de las dinámicas plástico-mecánicas que surgen del estudio de las funciones visuales y de movimiento del personaje para lograr generar appeal, y funcione como modelo para la creación de los demás personajes u objetos de la animación. Palabras clave: Interpretación; empatía; creación de personajes; diseño de concepto; plástica-mecánica.[en] The plastic-mechanical dynamics in the creation of characters and acting for the generation of appeal Abstract. The concept art is the bridge between the narrative and the stages of production (models, structures, animation, effects, textures). In order to achieve an effective transition, it´s necessary, from the concept art as an intermediary between plastic and mechanics, to construct the general aesthetic of the animated project from the character design and objects with the acting to generate an empathic bond with the public. The systematization of the experience will be focused on the main character, Gonzalo Guerrero Aroza, of the animated project, "Chronicles of the Edge of the World", who will be the basis for the application of the plastic-mechanical dynamics that originate from the study of the visual and movement functions of the Character to achieve the appeal, and it works as a model for the creation of other characters or objects of animation.

Morality Predicts Enjoyment But Not Appreciation of Morally Ambiguous Characters

“…A recent study suggests that even though MACs have been part of the television landscape for a long time, over the last years there has been a significant increase in their presence in the television landscape (Daalmans, Hijmans, & Wester, 2013). Therefore, scholars have started to more systematically study characters with less clear-cut morality (e.g., Eden et al, 2011;Janicke & Raney, 2015;Krakowiak & Tsay-Vogel, 2013Shafer & Raney, 2012;Tamborini, Weber, Eden, Bowman, & Grizzard, 2010). Eden et al (2011) and Tamborini et al (2010) found that over the course of viewing narrative media, distinct hero, villain, and ambiguously moral characters emerge from ensemble casts, and can be identified by a) how well they uphold or violate moral norms, and b) how well they are rewarded or punished by the narrative, in line with ADT.…”

“…However, morality-based disposition formation processes may not apply as cleanly to narratives featuring morally ambiguous characters as they do to "pure" hero and villain characters. Recent research has addressed this gap by broadening the focus of character types to include morally ambiguous characters (MACs; Janicke & Raney, 2015;Krakowiak & Oliver, 2012;Krakowiak & Tsay-Vogel, 2013Shafer & Raney, 2012;van Ommen, Daalmans, & Weijers, 2014). These studies have primarily focused on the role of character moral ambiguity in predicting enjoyment.…”

Effectiveness of Narrative Persuasion on Facebook: Change of Attitude and Intention towards HPV

“…Usually, we are attracted to admirable or socially successful characters, and by those we share values, experiences or attitudes with (Bandura, 2001). We like characters whose actions and motivations we judge as appropriate (Hoffner and Cantor, 1991), although if we like a character we are able to provide a moral justification for their inappropriateness (Krakowiak and Tsay-Vogel, 2013). Researches show that liking makes the viewpoints, attitudes and actions of the characters better valued and taken into account (Hoffner and Tian, 2010; Moyer-Gusé et al, 2011).…”

From Good to Bad and Everything in Between: An Analysis of Genre Differences in the Representation of Moral Nature

“…The affective disposition theory formula would suggest that viewers would disapprove of ambivalent characters' actions, and their enjoyment would correspondingly decrease. However, some research suggests that this does not seem to be the case (Krakowiak & Tsay-Vogel, 2013;Raney & Janicke, 2013).…”

“…The primary interest of the academic community in MACs has mostly been part of an endeavor to better understand media enjoyment and not public morality (e.g., Eden, Grizzard, & Lewis, 2011;Krakowiak & Oliver, 2012;Krakowiak & Tsay-Vogel, 2013). Most of the studies, grounded in the affective disposition theory, find that moral considerations are central to character liking which then influences enjoyment (Raney, 2005;Zillmann & Bryant, 1975).…”