What Makes Consumers Willing to Pay for Online Services? Discovering Consumer Opinions and Determinant Factors on Charged Online Services

Zhang, Yue Jeff; Nguyen, Dat-Dao

doi:10.1300/j179v02n04_03

Cited by 4 publications

(5 citation statements)

References 3 publications

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“…As expected, due to our research topic, e-commerce studies strongly related to consumer behavior, and sustainability such as the influence of the online shopping context on the consumer purchase intention within the realm of cross-border e-commerce sustainability [10]. However, this analysis showed that this topic had a relationship to city logistics [35], big data analytics [73], customer engagement [32], the circular economy [33], online services [74], and omnichannel retail [52], showing the different research approaches and the transversal themes related to the topic. In fact, online retail has led to a new paradigm in terms of transactions in a transversal way [66], and COVID-19 has made a significant contribution to this change [75].…”

Section: Authors' Abstract Analysismentioning

confidence: 59%

Global Research Trends in Consumer Behavior and Sustainability in E-Commerce: A Bibliometric Analysis of the Knowledge Structure

Rita

Ramos

2022

Sustainability

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Consumers are conscious of increasing online purchases and demand sustainable consumption friendly actions. Although there is increasing interest in this topic, the research status, development, and structure of consumer behavior and sustainability in e-commerce research is scarce. This study aims to analyze the intellectual, conceptual, and social knowledge of consumer behavior and sustainability in e-commerce research to generate new understandings. Data from 104 articles were collected from the Scopus database, and a bibliometric analysis was conducted. Results revealed a close relationship between the topic and city logistics, big data analysis, customer engagement, circular economy, online services, and omnichannel retail, showing the different research approaches and the transversal themes related to the topic. This study contributes to the sustainability academic research by identifying trends and suggesting future research topics.

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Section: Authors' Abstract Analysismentioning

confidence: 59%

Global Research Trends in Consumer Behavior and Sustainability in E-Commerce: A Bibliometric Analysis of the Knowledge Structure

Rita

Ramos

2022

Sustainability

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“…Despite the great advantages and gratifications that digital newspapers provide to the audiences, most of them avoid paying for digital news. The reasons for this reluctance to pay are multiple and heterogeneous: from the abundance of free digital information supply (Cea-Esteruelas, 2013;Himma-Kadakas & Kõuts, 2015), the payment methods used (Zhang & Nguyen, 2004), the type of news format or the type of media source (Chyi & Chadha, 2012;Chyi & Lee, 2013); the perception of low quality of the content supplied by media firms (Himma-Kadakas & Kõuts, 2015) or the growing popularity of social media as free providers of news (Oh, Animesh, & Pinsonneault, 2016).…”

Section: The Payment For Digital News As Moderator Of Interest In New...mentioning

confidence: 99%

Influence of news interest, payment of digital news, and primary news sources in media trust. A moderated mediation model

Vara-Miguel

Medina

Gutiérrez-Rentería

2023

Journal of Media Business Studies

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She is the main researcher of the project "From the architecture of listening to the social footprint: good practices in content production" (2019-2022) funded by the Spanish Government and the coordinator of the Media Markets and Media Companies Research Group. Her teaching and research focuses on media economics, media companies and media audience research. Since 2016, she has been the editor of the journal Communication and Society (JCR Q2).María Elena Gutiérrez-Rentería earned a doctorate in public communication from the Universidad de Navarra and is a Professor in the School of Communication at the Universidad Panamericana in Guadalajara, México. Her bachelor's degree is in business and finance and has a degree in anthropology and ethics. Dr.

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“…Growing privacy and data breach concerns have left readers somewhat hesitant to share credit card information online for accessing online services. Moreover, some reader segments (e.g., older readers and readers in developing countries) are yet to fully embrace the convenience that online payment systems offer (Zhang and Nguyen, 2004 ). Therefore, some reader segments (e.g., older consumers) may strongly prefer that content platforms continue offering traditional payment modes, no matter how archaic they might seem (e.g., mailing a check, issuing money orders, etc.).…”

Section: Realizing the Impact Of Scarcity-driven Monetization Strategiesmentioning

confidence: 99%

Scarcity-driven monetization of digital content

Kanuri

Pattabhiramaiah

2022

Front. Res. Metr. Anal.

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In the last two decades, the U.S. news industry has undergone significant disruption, which resulted in nearly a 66% drop in overall revenues. Such a monumental decline in subscription and advertising revenues has led news publishers to experiment with new revenue generation strategies. Some of these strategies, such as instituting a paywall on the newspaper's website and deploying a freemium business model have gained in popularity due to their promise of generating additional subscription and advertising revenue. However, these strategies limit readers' access to news, thereby contributing to news becoming a scarcer commodity. In contrast, alternative strategies such as reader-focused fundraising events aim to increase revenue organically by educating readers about the cost and value of quality journalism, with little implication for news scarcity. In this chapter, we survey several of these contemporary digital news monetization strategies with the goal of assessing the sustainability of scarcity-driven strategies. We offer conjectures about the conditions under which scarcity-driven strategies may be profitable relative to alternative monetization strategies and share some predictions about upcoming trends in the news industry.

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What Makes Consumers Willing to Pay for Online Services? Discovering Consumer Opinions and Determinant Factors on Charged Online Services

Cited by 4 publications

References 3 publications

Global Research Trends in Consumer Behavior and Sustainability in E-Commerce: A Bibliometric Analysis of the Knowledge Structure

Global Research Trends in Consumer Behavior and Sustainability in E-Commerce: A Bibliometric Analysis of the Knowledge Structure

Influence of news interest, payment of digital news, and primary news sources in media trust. A moderated mediation model

Scarcity-driven monetization of digital content

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