2017
DOI: 10.5465/ambpp.2017.15671symposium
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What's the Next Chapter for Strategy as Narrative?

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“…Over the years, it has become common to refer to scenarios as narratives (e.g., Barry & Elmes, 1997;Holstein, et al, 2017;Schoemaker, 1993Schoemaker, , 1995. To some degree this merely means that they are stories.…”
Section: Introductionmentioning
confidence: 99%
“…Over the years, it has become common to refer to scenarios as narratives (e.g., Barry & Elmes, 1997;Holstein, et al, 2017;Schoemaker, 1993Schoemaker, , 1995. To some degree this merely means that they are stories.…”
Section: Introductionmentioning
confidence: 99%