“…New Labour's avoidance of a systematic gendered analysis and strategy is not, however, simply a function of its child‐oriented priorities. It also reflects its association of feminism with “yesterday's politics” (Coote 2000: 3) and a related reluctance to acknowledge structural inequalities and conflicts of interest in a concern to promote consensus and cohesion (Franklin 2000a, 2000b; McRobbie 2000; Coote 2001). That said, a focus on the child is one way of side‐stepping social divisions, even though these frame and shape children's opportunities and adult outcomes: “because the figure of the child is unified, homogeneous, undifferentiated, there is little talk about race, ethnicity, gender, class and disability.…”