What user-innovators do that others don't: A study of daily practices

Fursov, Konstantin; Thurner, Thomas Wolfgang; Nefedova, Alena

doi:10.1016/j.techfore.2017.02.016

Cited by 25 publications

(10 citation statements)

References 64 publications

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“…Aside from providing broad evidence, previous research mainly focused on the characteristics and motivation of user-innovators at the individual level. The small part of variance explained by the individuals' attributes in national surveys [14] may be mainly due to the fact that other factors drive user innovation effort, for example, daily practices [15], product ownership [16], or normative considerations [17]. However, product-and technology-specific factors have been largely neglected as potential triggers for user innovation.…”

Section: Introductionmentioning

confidence: 99%

How User-Innovators Pave the Way for a Sustainable Energy Future: A Study among German Energy Enthusiasts

Grosse

2018

Sustainability

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The existence of user-innovators in the household sector is undeniable. Prior research provided evidence on the vast scope of product developments by household sector users and documented a large set of individual user-innovator characteristics to explain their behavior. What has largely been neglected as a potential source of user innovation activities are product- and technology-specific factors. This study aims to fill this gap by identifying and analyzing user-innovators in Germany. On the basis of the results of a large-scale survey on German energy enthusiasts, we find dissatisfaction with existing products and time-consuming implementation as the main drivers of user innovation in our setting. The results show a negative correlation between data security concerns and the likelihood of becoming a user-innovator, pointing towards the maker culture among user-innovators. As an implication of our work, we provide a roadmap for all stakeholders aiming to harness the potential of user-innovators for future open innovation eco-systems.

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Section: Introductionmentioning

confidence: 99%

How User-Innovators Pave the Way for a Sustainable Energy Future: A Study among German Energy Enthusiasts

Grosse

2018

Sustainability

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“…There is no need to balance employee paychecks or pay other R&D expenses. The assets they use for innovation are frequently already owned and usually they have a different job that pays their personal bills (von Hippel, 2005;Fursov et al, 2017). Such moderate financial pressure also means that consumer innovators do not need to create a product that appeals to a large customer base in order to recuperate development costs.…”

Section: Research Objectivesmentioning

confidence: 99%

Pricing of Consumer Innovations

Ebbing¹

2022

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Research has documented the importance of consumers as a source of innovation. Consumers primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of consumer innovators are commercializing their work. Rooted in their different motivation to innovate, consumer innovators' pricing decisions may differ systematically from those of commercial firms. The consideration of this background may also affect price evaluations of customers. Investigating these aspects is relevant for (a) consumer innovators, to shape and validate marketing strategies, (b) business administration, to respond to consumer innovators as competitors, and (c) economists, to understand the market impacts of the commercialization of consumer innovations. By fusing extant pricing knowledge with consumer innovation theory, this dissertation investigates (1) how consumer innovators set prices and (2) how customers react to consumer innovation prices. The research questions are answered by two empirical, sequential mixed methods studies.The first study compares firm and consumer innovation prices. A quantitative matchedpair analysis of 4,242 computer games reveals that, compared to firms, consumer innovators systematically set lower prices and align prices more to the provided customer value and less to the incurred development costs. A subsequent interview study with 29 commercializing consumer innovators provides clear support for the explanation that consumer innovators' different motivations to innovate are the reason for the observed differences in price setting.The second study investigates product adoption as a function of price moderated by the presence of a consumer innovation label. An analysis of 2,340 matched pairs of computer games, either commercialized as consumer innovation or not, shows that the source of innovation moderates the inverse U-shaped relationship between price and demand: buyers develop lower reference prices for consumer-developed products. Further, deviations from the reference price have less severe negative consequences on the demand for consumer innovations. Two randomized between-subject experiments with 229 panel participants corroborate the field study's results and validate the theoretical underpinnings.Both studies' findings are scaffolded by numerous robustness checks and auxiliary analyses, including a time-lag analysis and textual content analyses. The results contribute knowledge on the commercialization of consumer innovations by showing that consumer innovators set prices differently than firms and that customers evaluate their offers differently. Theoretical and practical implications of the findings are discussed and further research avenues identified. Table of Contents 1 INTRODUCTION 1.1 Research topic 1.2 Research objectives 1.3 Course of investigation 2 PRICE FUNCTIONS, PRICE SETTING AND PRICE PERCEPTIONS 2.1 Microeconomic market price dynamics 2.2 Price setting strategies and tactics 2.2.1 Cost-based pricing 2.2.2 Value-base...

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“…First, users are having an increasingly impactful role in low-carbon transitions (Köhler et al 2019). Previous research has found user-innovators to be on average younger, male, better educated and more digitally savvy (Fursov, Thurner, and Nefedova 2017). Early adopters meanwhile have been shown to be bold, willing to take risks (Lee et al 2018), extroverted and keen on sharing information online (Lynn et al 2017).…”

Section: Synthesis and Recommendations For Research And Policymentioning

confidence: 99%

“…There have been calls for research to consider two particular aspects of low-carbon transitions: (1) justice dimensions, so that benefits and costs are shared equally (Jenkins, Sovacool, and McCauley 2018;Williams and Doyon 2019); and (2) how users shape transitions (Schot, Kanger, and Verbong 2016). Previous studies analysing users in low-carbon transitions have largely highlighted the positive contributions users can have on innovation processes (Fursov, Thurner, and Nefedova 2017;Heiskanen and Matschoss 2016;Hyysalo, Juntunen, and Martiskainen 2018).…”

Section: Introductionmentioning

confidence: 99%